The African American TV&Video Summit
Presented by Target Market News, in association with The NABOB Foundation

MONDAY, JULY 21, 2014
The Museum of Broadcast Communications in Downtown Chicago

The African American TV&Video Summit, the first conference devoted exclusively to the trends and opportunities in targeted television, will be presented by Target Market News, in association with The NABOB Foundation, on Monday, July 21, 2014 at the Museum of Broadcast Communications in downtown Chicago. 

The all-day conference will explore a range of topics through presentations and panel discussions. Executives in broadcast television, cable, and video streaming will discuss tapping the interests of African American audiences. The invited participants for the AATV Summit represent a virtual who's who of those companies and individuals on the cutting edge of developing, producing and distributing successful targeted programs.

Among the confirmed participants to the AATV Summit are ASPiRE TV, The Africa Channel, BET Networks, Boston Media, Bounce TV, Black Heritage Network, Burrell Communications, Central City Productions, Moguldom Media, National Black Programming Consortium, Nielsen, The OWN Network, Revolt TV, Soul of the South Network, Soul Train Productions, Tavis Smiley Productions and TV One.

Agenda & Panel Sessions

8:30 - Registration check-in (Pre-registration Required)

9:00 - Research & Ratings Trends
Our panelists will offer their insights on the latest research on the African American TV audience and analyze how ratings are shaping business trends and opportunities for this segment.

10:00 - The Marketer's Perspective: Advertising Trends
Representatives from advertising agencies and media will offer their views on how to deliver on what clients are looking for in their efforts to tap into African American consumers.

11:00 - Summit Keynote Address: The Hon. Mignon L. Clyburn, FCC Commissioner

12:00 - Lunch and Networking Break

1:00 - Executive Insights - An Industry Overview
A conversation with some of the most tenured and successful African American media executives discussing where they believe TV and video content are headed and what the new opportunities will be.

2:00 - Creating Content & Attracting Audiences
This panel will discuss the process of getting content before an audience, and offer insider suggestions on how to get the distribution you need.

3:00 - Stations, Channels and Networks: Carriage & Distribution
This session will address the challenges of operating a successful television and video content company in an ever-changing environment, and what it all means to targeting an African American audience.

4:00 - Summit Wrap-up and Reception

(Program subject to change)

Speakers & Panelists

Hon. Mignon Clyburn / Commissioner, FCC
Paul Butler / General Manager, ASPIRE Network
Lee Gaither / General Manager, The Africa Channel
Linda Jefferson / EVP, Burrell Communications
Sherman Wright / Co-Founder, Commonground
Carol Cunningham / Vice President, Research, BET
Elverage Allen / EVP Ad Sales, Bounce TV
Sean Long / Dir. of Programming, Weigel Broadcasting - WICU
Denise Pines / President - Sales & Marketing, The Smiley Group
Jill Buzas / Dir. of Advertising Sales, OWN Network
Jim Winston / Executive Dir., Chief Counsel, NABOB
Kelvin Boston / Chairman, Boston Media
Don Jackson / Chairman, Central City Productions
Joe Stroud / Chairman, Jovon Broadcasting - WJYS-TV
Keith Clinkscales / CEO, REVOLT
Zeline Kelly Bates / Owner, Media Dynamics
Kenard Gibbs / Partner, Soul Train Holdings
Edwin Avent / Co-Founder, Soul of the South Network
Jamarlin Martin / CEO, Moguldom Media
Eric Easter / Chairman, National Black Programming Consortium
Jefferi Lee / General Manager, WHUT-TV, Howard University

Pre-registration is required. On-site registration will not be accepted. Space is limited.

To request a refund we must receive written notice of cancellation before July 11, 2014.
No cancellations will be accepted after that date, however, your fee may be applied to other
Target Market News products and events. Cancellations received before July 11, 2014 are
subject to a $25 administration fee.

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