Target Market News


The 2006

   Sponsored By



       Publishers of


Friday, Nov. 3rd, 2006
Time Warner Inc.
The Time & Life Building

New York, N.Y.
This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine advertisers and publishers

Hear Presentations From:

- Carol H. Williams Advertising
- ESPN Publishing
- Essence Magazine
- Footsteps Group
- Johnson Publishing Co.
- Mad Vision Entertainment
- Media Economics Group
- NuAmerica Agency
- Sister2Sister Magazine
- Target Market News
- The Network Journal
- Time Inc.
- Unity Media
- UniWorld Group
- Uptown Magazine
- Vibe Magazine




- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Getting More Website Revenues

- Opportunities From Editorial

- Using Research Successfully


Friday, November 3, 2005

8:00 Check-In and Continental Breakfast

8:45 Welcome and Overview
Moderator: Ken Smikle, President - Target Market News, and Publisher - Black Issues Book Review

9:00 The African-American Magazine Market: What Research Reveals

The name of the game is research, and you can get the information you need to plot your magazine's business strategy by attending this session. Hard-to-find data on black magazine readers, as well as advertising and circulation trends will be presented by those who know it best. This is a not-to-be-missed presentation that will give your magazine a competitive edge.
Panelists:  Carlos Pelay, President - Media Economics Group

10:00 Keeping Your Magazine's Content Relevant in the Internet Age

Today's publications are in a race with the Internet to get information to readers as quickly as possible. Magazines, which generally publish monthly, are especially vulnerable to having their "exclusives" turn into yesterday's news. So should you deliver some of your content on your Website?  Do your readers expect to get for free on the Net what you want to sell them in your magazine? Get insights on how to maintain your magazine's relevance with readers while learning to live with the Internet.
Panelists: Sheryl Hilliard-Tucker, Executive Editor - Time Inc.
                Tatsha Robertson, Essence Senior Editor, News

10:50 Morning Break

11:00  Finding the Untapped Niche: How Some Publishers Did It  

So you have an idea for the next big thing in black magazines. Are you sure? How do you test the concept? How do you assess the competition? There are a number of African-American publishers who have found success with very specialized magazines. Hear their advice on identifying and going after an untapped market successfully.
Panelists: Randy Brown, Associate Publisher - Sister2Sister Magazine
                Aziz Gueye Adetimirin, Founder, President & Publisher – The Network Journal

12:00 Networking Lunch

1:00  Start-Ups and Acquisitions: Finding Opportunities and Facing Challenges

The most successful black magazines in the nation all started with less than $1 million. But an investment of  millions hasn't guarantee success for others. How do you determine if that title you want to invest in is viable? How much capital will you need to make your magazine a success? Should black publishers look more to general market magazines as acquisition targets? Get answers and insights on these and other issues from our panel.
Panelists: Len Burnett, Vice President/Group Publisher – Vibe Magazine
                Keith Clinkscales, Sr. Vice-President/General Manager – ESPN Publishing
                Kenard Gibbs, President – Mad Vision Entertainment and former President of Vibe Magazine 
                Brett Wright, Co-Founder/Chief Creative Officer – Uptown Magazine, and Co-Founder/CEO,
                  NuAmerica Agency; Clients: Pepsi, Luster Products, Courvoisier, Rocawear, Apollo Theater

2:00  Where Black Magazines Fit in the Media Buying Landscape

Even with competition from all corners, many media buyers say that black magazines can play a vital in the media strategy. What do you have to do to make sure that your publication and audience are considered? Hear from media buying and planning professionals with in-depth expertise in black media on how you can meet the challenge.
Camellia Ware, Director of Media Services, UniWorld Group; Clients: Ford, Lincoln-Mercury
Robert Tassie, President, Unity Media; Clients: Western Union, Honda, Kraft, HUD, Johnson
                     & Johnson, NitroMed

 Giving Ad Agencies and Advertisers What They Want

With budget tightening, and technology threatening, is it possible to make your magazine stand out from the crowd with advertisers? Our panel of ad agency and corporate marketing professionals will tell you what they're looking for in building a successful relationship with black magazines. This session will be invaluable to building your strategies. 
Panelists: Verdia Johnson, President - Footsteps Group. Clients: Mercedes Benz,
Lowe’s Home
                    Improvement, Alcon Labs
                    Kay Lucas, Senior Vice President, Director of Media Services – Carol H. Williams Advertising.
                     Clients: U.S. Army, General Motors, Proctor & Gamble

               Jeff Burns, Associate Publisher – Johnson Publishing Co.
               Veronica Wilson, Director of Advertising – Essence Magazine

4:00 Post Summit Reception

 (Program is subject to change)


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REGISTRATION FEE:   $250 per person must be received by Oct. 27, 2006
                                    YOU MUST PRE-REGISTER

                                    NO REGISTRATIONS WILL BE ACCEPTED ON SITE

All meals, refreshments and receptions
- Hard copies of speakers' presentations and industry data
- The latest research data from Target Market News and Magazine Publishers of America
Contact information for all speakers and attendees

You must pre-register. Registration will not be accepted on-site.

Space is extremely limited and cannot be increased. Our last Summit was sold out.
Secure your registration as soon as possible.

To receive a refund we must receive written notice of cancellation before October 27, 2005. No cancellations will be accepted after that date, however, your fee may be applied to other Target Market News products and events. Cancellations received within the deadline are subject to a $25 administration fee.

The Time & Life Building
1271 Avenue of the Americas (Sixth Ave.)

Between 50th and 51st St.
New York, NY 10020

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