|HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US|
AT&T brings back 28 Days speakers program for Black History Month
(December 22, 2100) AT&T is bringing back the AT&T 28 Days speaker series to motivate consumers to have a voice, share their vision and move into action this Black History Month and throughout the new year. Learn more about AT&T 28 Days at att.com/28days.
"The AT&T 28 Days campaign has always been centered around reflecting on the past and creating your own history and this year is no different. Now in its fourth year, the AT&T 28 Days campaign is giving consumers, especially youth, a new campaign sound to listen to that will empower them to achieve their dreams beyond February," said Jennifer Jones, vice president of diverse markets, AT&T Mobility and Consumer Markets.
The AT&T 28 Days speaker series features some of today's influential and respected leaders offering their own unique perspectives to inspire consumers to use their voices, creative visions and actions to shape their own future. In 2012, four new cities will be added to the AT&T 28 Days speaker series tour: Dallas, Texas; Raleigh, N.C.; Cleveland, Ohio; and Detroit, Mich. AT&T 28 Days will kick off in Dallas, Texas at the House of Blues on Martin Luther King, Jr. Day, Monday, Jan. 16.
Other stops on the seven-city AT&T 28 Days speaker series tour includes:
Scottish Rite Center; Wed., Feb. 1 in Oakland, Calif.
Fletcher Opera Theater; Wed., Feb. 8 in Raleigh, N.C.
Howard University-Cramton Auditorium; Wednesday, Feb. 15 in Washington, D.C.
Ohio Theatre; Mon., Feb. 20 in Cleveland, Ohio
Park West Theatre; Thurs., Feb. 23 in Chicago, Ill.
Shriners Silver Garden Events Center; Wed., Feb. 29 in Detroit, Mich.
The speaker series events are free and open to the general public and tickets are available at att.com/28days on a first come first serve basis. In addition, three of the speaker series events will be streamed live at facebook.com/att28days and the streaming schedule will be announced at a future date. Past AT&T 28 Days speaker series lineups have included celebrities and thought leaders such as health fitness champion Laila Ali, and hip-hop media mogul and philanthropist Russell Simmons.
"AT&T is always looking for opportunities to expand our programs. This year, we are increasing the number of cities that will host the AT&T 28 Days speaker series because we want to take this campaign to places that have not yet had the live 28 Days experience," Jennifer Jones said.
With a new campaign rhythm, AT&T has included an interactive sweepstakes on att.com/28days that will interface with Facebook and Twitter, for consumers to share inspirational comments and photos in relation to the song. When consumers post comments and photos, they will be entered for a chance to win technology prizes and autographed merchandise. Prizes will be drawn weekly and consumers will be allowed one entry per person.
The AT&T 28 Days campaign is just one of the ways AT&T supports the African American community. AT&T's continued sponsorship of programs such as the AT&T Nation's Football Classic™ and the AT&T HBCU Tailgate Tour featuring Russ Parr and Rickey Smiley in 2011 showcase the company's longstanding commitment to investing in programs that educate and empower its diverse consumers.
For more information about AT&T 28 Days and AT&T's Black History Month programs, visit www.att.com/28days.
Go to Target Market News homepage
Black Cable TV Ratings for Week of Dec. 12 - 18 On cable, football makes way for reality as 'Housewives,' 'T.I. & Tiny' top chart
Black TV Ratings for Week of Dec. 5 - 11 'Sunday Night Football' nearly doubles black audience over previous week
Black Cable TV Ratings for Week of Dec. 5 - 11 VH1's black viewers upstage 'Monday Night Football' with 'T.I. and Tiny'
ColorofChange: Firms marketing to blacks must end support to conservative group
LaTanya Junior named marketing chief for Howard University's exec ad program
OWN execs see possibilities for network's future in targeting black viewers
Ofield Dukes, an icon among public relations professionals, dies at 79
T.J. Holmes leaves CNN anchor post for multi-media deal with BET Networks
Orlena Blanchard appointed TV One's Senior Vice President of Digital Marketing
Black Cable TV Ratings for Week of Nov. 28 - Dec. 4 'VH1 scores big enough week to take on 'Monday Night Football'
Click here for more recent news stories and our news archive
Return to top of page
TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2011 All rights reserved
email@example.com Supplier Services