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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black Cable TV Ratings for Week of Dec. 12 - 18
On cable, football makes way for reality as 'Housewives,' 'T.I. & Tiny' top chart

(December 27, 2011) In a rare viewing shift, black households demonstrated a preference for cable's reality drama over NFL action in the second week of December. Bravo's "Real Housewives of Atlanta" took the No.1 spot of the Top 25 cable shows among black viewers, and VH1's "T.I. and Tiny" went head-to-head with Monday Night Football and won second place by 300,000-plus viewers.

The most watched cable network for the week in black homes was VH1 with 5.7 million for four shows. Brave came in second with 5.5 million across four of its chartmaking programs. TBS finished in a rare third with 4.8 million also for four shows.

Nielsen recorded a total audience of 27.9 million watching the Top 25 cable shows, representing a 15 percent decline from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

REAL HOUSEWIVES ATLANTA

BRAVO

10.5

14.2

2,180

2

T.I. AND TINY

VH1

9.7

13.0

1,996

3

NFL REGULAR SEASON    

ESPN

9.4

12.9

1,667

4

FOR BETTER OR WORSE

TBS

9.0

13.5

1,964

5

REAL HOUSEWIVES ATLANTA

BRAVO

8.6

12.1

1,545

6

FOR BETTER OR WORSE

TBS

8.0

12.2

1,773

7

NFL REGULAR SEASON GAME

NFL

5.7

8.9

1,108

8

HOUSE OF PAYNE

TBS

5.1

7.8

1,092

9

CHEF ROBLE & CO

BRAVO

5.1

7.1

979

10

WWE ENTERTAINMENT

USA

4.9

6.6

1,085

11

WWE ENTERTAINMENT

USA

4.9

6.7

1,024

12

BEYOND SCARED STRAIGHT

A&E

4.9

7.0

1,022

13

T.I. AND TINY

VH1

4.8

6.7

959

14

REAL HOUSEWIVES ATLANTA

BRAVO

4.8

6.9

825

15

LOVE AND HIP HOP 2

VH1

4.8

6.6

915

16

BEHIND THE MUSIC

VH1

4.6

6.2

940

17

HOUSE OF PAYNE

TBS

4.5

6.8

895

18

THE FIRST 48

A&E

4.3

6.2

782

19

REED BETWEEN THE LINES

BET

4.2

6.2

784

20

REED BETWEEN THE LINES

BET

4.1

5.8

827

21

LAW & ORDER: SVU

USA

4.1

5.6

782

22

NFL REGULAR SEASON GAME

NFL

4.0

5.9

726

23

PRE-KICK

NFL

4.0

6.4

680

24

BRAXTON FAMILY VALUES

WE

3.9

5.5

730

25

THE CLOSER

TNT

3.8

5.1

712

Source: Nielsen Media Research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 cable chart


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