African-American spirits firm to launch its signature liqueur Carnivo XO

(December 21, 2005) Carnivo Unlimited, LLC, the first African-American company to exclusively import Cognac into the U.S., will launch its signature brand Carnivo XO in January 2006.

The Los Angeles-based Carnivo Unlimited has successfully test marketed its products and is now ready to enter the marketplace. Maurice Moore, who has 30 years of liquor experience with Seagrams, is the firm's President and Darius Farrelly, who has extensive experience in grassroots promotional programs, is Vice President Marketing will oversee the sales and marketing efforts.

The company has developed Carnivo XO as a tantalizing mix of award-winning Menuet XO Cognac, silky smooth French vodka, and a proprietary tropical berry flavor mix. The flavor profile is designed to maintain its consistency over ice, and the aroma is designed to be highly distinctive. Its marriage of quality ingredients renders Carnivo XO as a remarkably luxurious and smooth creation. The union of these ingredients supports Carnivo XO as truly being A celebration in every sip, a party in every bottle.

Carnivo Unlimited is the exclusive importer of Menuet Cognac in the Americas and Mexico. The Menuet family has been producing Cognac for over 150 years with a portfolio that includes XO, VSOP, VS and Hor D'Age. The company proudly points out that Menuet Cognacs are among the few cognacs marketed in the U.S., in which all of its marques are made from 100% Grande Champagne Region 1st Cru grapes.

The Cordial category of the US spirits market is showing substantial growth, increasing 3.9% in 2004, and surpassing the 20 million case mark. The growth is driven by new product launches that feature innovative flavors, through line extensions of existing products, and today's pervasive cocktail culture. The category is projected to grow by 3.3% per annum over the next five years.

For more product information visit www.carnivoxo.com

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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