The Week of Dec. 12 - 18
'Girlfriends' reclaims the top spot as football continues to slide

(December 21, 2005) Women are apparently in charge of the remote control again. This past week UPN’s “Girlfriends” returned to the number one spot for most popular primetime shows among black households with a 16.8 rating. UPN went head-to-head with ABC’s “Monday Night Football” and three of its four shows out-scored the NFL game. Usually more dominant with black viewers, Monday Night’s game with the New Orleans Saints and the Atlanta Falcons had just a 14 rating and was fifth on the list.

FOX made a rare appearance on the list with black sports fans who switched over to catch the Sunday night post game show. CBS had two winners. The overall audience watching the top ten for the second full week in December was virtually the same as the previous week, with 17.7 million homes tuning in instead of Christmas shopping.

 Rank / Program / Network / Rating / # of Homes

 Source: Nielsen Media Research
 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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