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Toyota names Jim Colon Vice President, African American Business Strategy

(December 19, 2013) Toyota Motor of North America has announced that Jim Colon, previously Vice President of Toyota Product Communications, has been appointed Vice President, African American Business Strategy. He assumes the new role effective immediately.

"Jim will be responsible for developing a framework for Toyota to engage with the African American business and media communities," said Julie Hamp, Group Vice President and Chief Communications Officer for Toyota Motor North America. "He will also develop a network of Toyota associates and team members across the country to optimize relationships with important external African American groups and lead Toyota's African American Business Strategy Group."

Since beginning his career with Toyota in 1980, Colon has held various roles at Toyota regional offices and at TMS headquarters in Torrance, CA including general manager for the Portland Region, general manager for the Chicago Region and vice president of sales and dealer development for the Lexus Division. In addition, He served as vice president of sales for the Toyota Division where he was responsible for sales support of Toyota's regional offices, public companies and private distributors.

Colon received his bachelor's degree in economics and business from Manchester College in North Manchester, Ind., and in May of 2011 he received an Honorary Doctorate of Humane Letters from Martin University in Indianapolis.

Colon currently serves on the Board of Directors for the Black Star Project and The First Tee of South Los Angeles.  In 2011, he was also selected to serve on the Board of Directors for California State University, Los Angeles' Friends of Engineering, Computer Science and Technology organization. Colon was also appointed to serve as a member of The United Negro College Fund Los Angeles Leadership Council.  Most recently, he was appointed to the board of the Congressional Black Caucus Foundation, where he supports its mission by contributing to developing leaders, informing policy and educating the public.

In the fall of 2012, Colon agreed to serve on the Board of Trustees of his alma mater, Manchester University, North Manchester, Indiana. He also serves on the Board of Trustees for Clark Atlanta University in Atlanta, Georgia.

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