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Deon Levingston promoted to position of President of YMF Media
(December 19, 2013) YMF Media LLC has promoted Deon Levingston to the position of President of the company, reporting directly to the Board of Directors. Levingston, who was Vice President and has been with the company for the past nine years, will continue to oversee operations at WBLS-FM and WLIB-AM in New York. Charles Warfield, current YMF President and COO who announced in October his plans to retire, will continue with the company in a consulting role.
"On behalf of the YMF Board, we are pleased to announce this well-deserved promotion," said Michael Cutchall. "Deon has earned this leadership position with his vast knowledge, commitment to impeccable client service, and his ability to engage and empower a high-performing team that will take YMF Media to the next level. He is a leader not only to his team, but the entire industry as well."
"I'm very excited about this promotion," said Levingston. "I believe I have been blessed to work for the best-of-the- best in our industry. Skip Finley [former Inner City Broadcasting Chairman] and Charles Warfield have been great teachers and mentors over the last nine years. Emmis and [CEO] Jeff Smulyan gave me my first radio management position, and [Radio One's] Cathy Hughes and Alfred Liggins promoted me to my first General Manager position. The one thing that they all stressed to me over the years is that you win through your people. I firmly believe we have some of the most talented and creative minds in our industry at YMF Media, LLC."
In addition to the New York stations, YMF owns a three-station cluster in Phoenix. With Levingston at the helm, WBLS made a remarkable turnaround that began in April 2012 after longtime rival urban AC "Kiss 98.7" WRKS ceased to exist as a standalone brand. WBLS integrated the best elements of the "Kiss" brand, including two if its primetime personalities, and its ratings surged. But its revenue growth out-paced its ratings growth and it now stands as the country's top-ranked urban station in ratings and revenue and is ranked second in 6+ share in New York.
Prior to joining WBLS, Levingston held VP/market manager and director of sales positions at Radio One. He serves on the board of directors for the National Association of Broadcasters, New York State Broadcasters Association, New Jersey Broadcasters Association, and the Nielson Audio Advisory Council.
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