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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Staff of Denver’s R&B station shown
door with switch to country
By Dick Kreck
(December 19, 2005) From rhythm and blues to "Wide Open Country" at
the flick of a switch.
Loyal listeners to KDJM 92.5-FM ("Jammin"'), the city's leading classic
R&B radio outlet, were surprised Thursday morning to find the station
reborn as WILLIE 92.5 Wide Open Country.
The seven-member on-air staff and management of KDJM, which primarily
targeted Latino and African-American listeners, were dismissed abruptly at
a meeting Wednesday. One who attended the meeting said everyone was told,
"Get your check; pack up your stuff; turn in your security cards."
Don Howe, senior vice president for CBS Radio of Denver, which also owns
KXKL 105.1-FM and KIMN 100.3-FM, said KDJM "was for six years the Little
Engine That Could. It never got above 13th- or 14th- ranked. We let the
audience vote in the (Arbitron) rankings, and it didn't work."
One of those let go was Gloria Neal, who left KOA 850-AM eight months ago
to become "Jammin's" morning host. Neal and others blame the station's
demise, in part, on the lack of promotion.
"There was absolutely no promotion, no marketing. It was pathetic," Neal
said Thursday. She said she was proud of her role as "the only
African-American woman on FM morning radio" in Denver.
"It's important," she said. "I accepted the responsibility that came with
that. When you are playing R&B, it's about more than music. You have to be
The switch puts WILLIE in direct competition with the city's perennial
No.1 station, KYGO 98.5-FM, which also plays country. Howe said WILLIE's
playlist will be broader.
WILLIE went on the air Thursday morning without deejays, but Howe said he
expects to have the new station fully staffed with local personalities
within 30 days.
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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