HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, BlackBusinessChicago.com. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media








































































































 

Nielsen to purchase Arbitron with an eye to measuring more out-of-home media

(December 18, 2012) Nielsen Holdings N.V., a leading global provider of information on what consumers watch and buy, today announced that it has signed a definitive agreement to acquire Arbitron Inc., the media and marketing research firm best known for its measurement of radio listeners.

Nielsen has agreed to acquire all of the outstanding common stock of Arbitron for $48 per share in cash, representing a premium of approximately 26 percent to Arbitron's closing price on December 17, 2012. Nielsen has a financing commitment for the total transaction amount. The transaction has been approved by the boards of both companies and is subject to customary closing conditions, including regulatory review.

"U.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium," said Nielsen Chief Executive Officer David Calhoun. "Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen's priorities."

With Arbitron assets, Nielsen intends to further expand its "Watch" segment's audience measurement across screens and forms of listening. "These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world," said Steve Hasker, Nielsen President of Global Media Products and Advertiser Solutions. "We will also bring local clients greater visibility to empower more precise advertising placement and campaign effectiveness."

"Radio reaches more than 92 percent of all American teens and adults because they love to listen to music, talk, news and information while at home, at work and in their cars," said William T. Kerr, President and Chief Executive Officer of Arbitron. "By combining Nielsen's global capabilities and scale with Arbitron's unique radio measurement and listening information, advertisers and media clients will have better insights into consumer behavior and the return on marketing investments."


FEEDBACK: Give your comments on this story


Go to Target Market News homepage


RECENT STORIES
Polling of Black voters by NAACP reveal attitudes and trends unreported by media

New Ford multicultural ad campaign from UniWorld features Tupac Shakur poem

Black Cable TV Ratings for Week of November 5 - 11 Cable news networks try to hold on to Black voters gained during election coverage

Nielsen appoints Lamont Robinson Vice President of Supplier Diversity

Black TV Ratings for Week of November 5 - 11 During week of election night euphoria, network TV lost Black audiences

Decision against Washington Informer's eligibility to carry city's ads is reversed\

Black Cable TV Ratings for Week of Oct. 29 - Nov. 4 Reality shows and sports were Black cable viewers key diversions before election

Black voters in historic numbers join coalition that re-elects President Barack Obama

Black TV Ratings for Week of Oct. 29 - Nov. 4 As Black audiences drift further to cable, CBS claims 18 hit TV shows on Top 25 chart

Former General Mills exec to head multicultural marketing for MillerCoors

Super Bowl Gospel Celebration has kick off at ANA Multicultural Conference

Smiley & West radio program returns to the Chicago market with two new affiliates

Black TV Ratings for Week of October 22 - 28 Black TV viewers turning their attention more to politics than the usual programming

Real Time Media in joint venture with MGPG Events to expand The Black Women's Expo

Click here for more recent news stories and our news archive

 








































































































 
 









 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services