HOME  |   STATS  |   PUBLICATIONS  |   REGISTER  CONTACT US  SEARCH  |  ARCHIVE


  ORDER YOURS TODAY! 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

GAO report: FCC lacks comprehensive data on minority-ownership of media

By Christine McConville
The Boston Herald
(December 18, 2007) On the eve of a controversial vote that critics say could limit the number of voices in local journalism, the federal Government Accountability Office is reporting that the number of women- and minority-owned broadcast outlets “appears to be limited.”

The GAO, the investigative arm of Congress, reported that the Federal Communications Commission doesn’t have comprehensive data on women- and minority-owned broadcast outlets.

But the GAO pointed to data from the nonprofit Free Press organization showing women and minorities own about 5 percent and 3 percent of full-power television stations, respectively.

Rep. Edward J Markey, the Massachusetts Democrat and chairman of the House Subcommittee on Telecommunications and the Internet, had asked the GAO to examine the current status of media ownership.

He is among many Legislators who fear that a push to loosen longstanding government restrictions on media ownership could stifle diverse voices in the media.

“There are few issues that the (FCC) will address that will have a more profound impact on our civic institutions than the media ownership proposals,” he said.

Today, FCC commissioners are scheduled to vote on a proposal to modify a ban on newspaper-broadcast cross-ownership. Simply put, the ban prohibits one company from owning both a local newspaper and a local television station in the same community.

Proponents of easing the ban say news organizations would be able to provide better community journalism by sharing print and broadcast resources. But critics say that in an age of media conglomerates, the ban is necessary to maintain a range of news, opinion and information in community journalism.

Critics also say that the FCC did not provide the public with enough time to evaluate the impacts of the proposed changes.

Click here to read entire report from the GAO

Go to Target Market News homepage

 

 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


_________________________________________________________________________________________


The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

Want this issue? Get it with your new subscription.
Click Here


A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news