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The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Senators threaten
to nullify FCC cross-ownership vote
(December 17, 2007) A bipartisan group of 25 Senators including Byron
Dorgan (D-ND), Trent Lott (R-MS), Daniel Inouye (D-HI), and Ted Stevens
(R-AK) has written to FCC Chairman Kevin Martin to tell him that if the
commission goes ahead with its planned vote on the media-ownership rules,
the group will "immediately move legislation that will revoke and nullify
the proposed rule."
The letter follows a warning from Sens. Barack Obama (D-IL) and John Kerry
(D-MA) that they will ask the Senate Appropriations Committee to block
funding for the new rule to be implemented if Martin goes ahead with the
vote. Obama and Kerry are among the 25 signers of the letter threatening
new legislation.
Martin released his proposal to relax the newspaper-broadcast
cross-ownership ban in the top 20 markets under certain circumstances on
November 13, and the Senators think a December 18 vote "short-circuits the
public comment period that would normally accompany a major rule change of
this type."
"You claim that you have given the public adequate opportunity by holding
hearings across the country on media-ownership issues and allowing a
120-day comment period," they write to Martin. "But no one attending those
hearings or submitting comments could have been prepared to assess a
proposed rule that did not exist." The last of the FCC's six
media-ownership hearings was held November 9 in Seattle.
The letter also notes that the Senate Commerce Committee has passed the
Media Ownership Act of 2007 -- which would delay any FCC vote on new
ownership rules until after a new localism proceeding, the results of an
independent panel on female and minority ownership, and a 90-day comment
period on any proposed rules change -- and reiterates, "We believe you
have shortchanged the comment process and you have not completed a full
review of localism prior to forcing a vote on the rule change dealing with
media-ownership limits."
The letter, which was copied to the other four FCC Commissioners,
concludes, "We are notifying you and others of this proposed action in
order to make certain you understand the consequences of ignoring the need
for and the right of the American people to play a constructive role in
attempts by a federal agency to change rules that have a substantial
impact on the American people. In light of this, we request and expect
that you will postpone the action scheduled for December 18, 2007."
The FCC's December 18 open meeting is set to begin at 10:30 a.m. ET.
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A TARGET MARKET NEWS
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