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The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Omnicom pledges
$1.25M to newly created diversity hiring initiative (December
17, 2007) Omnicom Group Inc., the largest corporate owner of advertising
agencies, announced the creation of the Omnicom Diversity Development
Advisory Committee (DDAC), which will focus on the development of
initiatives that will enhance diversity at Omnicom, and by extension,
throughout the advertising industry. Omnicom has committed $1.25 million
over five years to this initiative.
Omnicom's President and Chief Executive Officer John D. Wren stated, "I am
proud to stand with H. Carl McCall (pictured), Omnicom's DDAC Chair, and
lead this unprecedented effort to enhance diversity in the advertising
industry. I am especially grateful for the leadership of City Council
Speaker Quinn and Council Member Seabrook in this important endeavor."
City Council Speaker Christine C. Quinn said, "The City Council has long
been advocating for increased diversity in the advertising industry. I am
extremely proud that the City Council, led by Council Member Seabrook, has
worked closely with Omnicom to create this distinguished committee. With
this commitment, Omnicom is placing itself at the forefront of diversity
efforts in advertising, and we hope that this can serve as a model for the
entire industry."
Council Member Seabrook said, "I thank CEO Wren and his team for working
closely with the City Council for the past year and hope that the DDAC's
efforts will transform the advertising industry into a model of
diversity."
Omnicom's DDAC Chair H. Carl McCall stated, "I am honored to serve the
DDAC and look forward to working with Committee members to identify and
develop initiatives to improve diversity in the advertising industry."
The inaugural ceremony took place at New York City Hall and included City
Council Speaker Quinn; Council Member and Chair, Civil Rights Committee,
Larry B. Seabrook; Omnicom President and Chief Executive Officer Wren;
other Omnicom executives; Omnicom DDAC members (listed below); Omnicom
DDAC Executive Director, Priscilla A. Jenkins; and Weldon H. Latham,
Diversity Legal Counsel to Omnicom and Counselor to the DDAC.
The Omnicom DDAC is comprised of eight notable business and community
leaders, as well as past and present Omnicom executives:
DDAC Chair, H. Carl McCall — Director of several public corporations,
including Tyco International and Ariel Mutual Fund; former New York State
Comptroller and State Senator; Trustee of the State University of New
York.
Darwin M. Davis, Jr. — President and CEO, New York Urban League; has
served on various nonprofit advisory boards, including the New York City
Procurement Advisory Board and the Consortium of Central Harlem
Development, which successfully built $125 million in housing and
commercial property in Central Harlem during the 1990s.
R. Vann Graves — Vice President, Associate Creative Director, BBDO (an
Omnicom operating company); former co-chair of the executive board for the
American Association of Advertising Agencies' Multicultural Advertising
Intern Program (MAIP), Board of Managers at the Harlem YMCA, and Board of
Trustees for the Pratt Institute.
James Mtume — Radio personality, two-time Grammy Award winning producer
and composer; worked with Miles Davis between 1971-1975.
Maria Valentina Nunes — Private consultant; former Senior Director of
Interbrand (an Omnicom operating company) and President and Chief
Operating Officer of Desgrippes Gobe Group.
Sharon Robinson — Director of Educational Programming, Major League
Baseball; daughter of legendary baseball hero and American icon Jackie
Robinson.
MarySol Rodriguez — Vice President, Government Affairs, Partnership for
New York City (non-profit membership organization comprised of a selected
group of 200 Chief Executive Officers); serves on the Meeayor's Task Force
on Diversity in Film, Television, and Commercial Production, the Clear
Channel Local Advisory Board, and the NYC Hispanic Chamber of Commerce;
received El Diario La Prensa 2003 Outstanding Latina Award.
Tom W. Watson — Former Omnicom Vice Chairman and Dean, Omnicom University;
recipient of the 2007 Advertising Production Person of the Year (APPY)
Award.
Weldon Latham, Counselor to the DDAC, Chair of the Corporate Diversity
Counseling Group of Davis Wright Tremaine LLP, and advisor to numerous
Fortune 500 clients on corporate diversity matters, said, "With team work
from leaders of the New York City Council and the largest worldwide
marketing and communications company, achieving diversity representation
can be changed from a persistent problem to a competitive edge."
Omnicom Group Inc.'s (www.omnicomgroup.com) branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing,
public relations and other specialty communications services to over 5,000
clients in more than 100 countries.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
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