ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Senators
Obama, Kerry threaten FCC funding over rushed ownership vote
From
Radio Ink
(December 17, 2007) The heat has been turned up even higher on FCC
Chairman Kevin Martin and his plan to have the commission vote Tuesday on
his proposed changes to the FCC's media-ownership rules as Senator and
Democratic presidential candidate Barack Obama (D-IL, pictured) and Sen.
John Kerry (D-MA) have said they will ask the Senate Appropriations
Committee to deny funding to implement the new rules if Martin goes ahead
with the vote.
Last week Martin testified before the Senate Commerce Committee -- after a
contentious exchange with Kerry -- that he planned to proceed with the
vote on his proposal to partly relax the long-standing newspaper-broadcast
cross-ownership ban by allowing cross-ownership in the top 20 markets if
certain conditions are met.
Obama and Kerry's letter to Martin, dated December 14, says "the intent of
the Senate Commerce Committee was made clear" when it passed the Media
Ownership Act.
The Media Ownership Act was introduced by Sens. Byron Dorgan (D-ND) and
Trent Lott (R-MS) a few days before Martin's proposal was made public. It
would, among other things, require the FCC to establish an independent
panel on female and minority ownership and await that panel's
recommendations before voting on any changes to the ownership rules. The
Senate Commerce Committee passed that bill on December 4.
The letter to Martin continues, "We understand that for a variety of
reasons you are being asked to postpone the vote to permit more time for
the commission to fully understand how a relaxation in the cross-ownership
rules will impact other important issues such as localism." A localism
proceeding and study are also required by the Media Ownership Act.
"It is our hope that the sum of these objections will convince you to
delay this vote until a time following the commission's consideration of
other pressing matters," Obama and Kerry write. "Specifically, we believe
that moving forward with this change will have a direct and detrimental
impact on the state of media diversity."
The letter concludes by warning Martin, "Should you decide to move forward
with this vote against the expressed bipartisan, bicameral intent of
Congress, we will approach Appropriations Chairman Byrd with a request
that funds be denied for the implementation of this rule."
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________