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NAMAD, IHS announce nominees for first annual Diversity Volume Leadership Awards

(December 16, 2015) The National Association of Minority Automobile Dealers (NAMAD) and the research firm IHS Automotive today announced the nominees for the first annual Diversity Volume Leadership Awards. The honor recognizes the sales efforts of auto companies with new car buyers who are African-American, Hispanic, Asian, Native American, Women and Millennials.

Destined to become one of the premier industry events, the Diversity Volume Leadership Awards will be presented at an invitation-only program preceding the North American International Auto Show on Sunday, January 10, 2016 at the Cobo Center in Detroit.

New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year's awards are based on an analysis of more than 13 million personal new vehicle registrations.

Nominees for the 2016 Diversity Volume Leadership Awards are as follows:


Volume Leaders by Ethnic Consumer Group

Top Vehicle - African American
American Honda Accord, Nissan North America Altima, Toyota Motor Sales - Camry

Top Luxury Vehicle - African American
Cadillac - SRX, Lexus - ES, Mercedes-Benz, LLC - C-Class

Top Vehicle - Hispanic
American Honda - Accord, American Honda - Civic, Toyota Motor Sales - Corolla

Top Luxury Vehicle - Hispanic
Lexus - IS, Lexus - RX, Mercedes-Benz, LLC - C-Class

Top Vehicle - Asian Pacific Islander
American Honda - Accord, American Honda - CR-V, Toyota Motor Sales - Camry

Top Luxury Vehicle - Asian Pacific Islander
Acura - MDX, Lexus - RX, Mercedes-Benz, LLC - C-Class

Top Vehicle - Native American
Chevrolet - Silverado, Ford Motor Company - F-Series, Ram - Ram 

Top Luxury Vehicle - Native American
Buick - Enclave, Buick - Encore, Buick - Verano

Top Overall Ethnic Vehicle (Luxury or Non-Luxury)
American - Honda, Accord - Toyota Motor Sales - Camry, Toyota Motor Sales - Corolla


Volume Leaders - Millennials and Women

Top Ethnic Millennial
Vehicle  
American Honda  - Accord, Toyota Motor Sales - Camry, Toyota Motor Sales - Corolla

Top Women's Vehicle
American Honda - Civic, American Honda - CR-V, Toyota Motor Sales - Corolla

Top Women's Luxury Vehicle
Buick - Encore, Lexus - RX, Mercedes-Benz, LLC - C-Class


Ethnic Volume Leaders by IHS Automotive Regions

Great Lakes Region
Chevrolet Equinox, Chevrolet Malibu, American Honda CR-V

Mideast Region
American Honda Accord, American Honda CR-V, Toyota Motor Sales RAV4

New England Region
American Honda - Accord, American Honda - Accord, Toyota Motor Sales - RAV4

Plains Region
Chevrolet - Silverado, Ford Motor Company - F-Series, Toyota Motor Sales - RAV4

Rocky Mountain Region
Chevrolet - Silverado, Ford Motor Company - F-Series, Ram - Ram

Southeast Region
American Honda - Accord, Toyota Motor Sales - Camry, Toyota Motor Sales - Corolla

Southwest Region
Chevrolet - Silverado, Ford Motor Company - F-Series, Ram - Ram

Western Region
American Honda - Accord, American Honda - Civic, Toyota Motor Sales - Corolla


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