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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black TV Ratings for Week of Dec. 5 - 11
'Sunday Night Football' nearly doubles black audience over previous week

(December 15, 2011) "Sunday Night Football" is always a big draw for NBC when it comes to black households, but the match-up between the NY Giants and the Dallas Cowboys ensured that a big market game would deliver exceptional ratings. Only one of the five NBC programs on the Top 25 chart wasn't NFL-related.

CBS was the most watched TV network of the week with 16.3 million tuning in 12 of its shows. NBC claimed second place with 11.2 million for five of its programs. Fox settled for third with just eight million across five shows.

The total number of black viewers tuning in the Top 25, according to Nielsen, was down 12 percent from the previous week to 38.9 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC SUN NIGHT FOOTBALL

NBC

20.1

10.8

4,050

2

SUNDAY NIGHT NFL PRE-KICK

NBC

13.8

7.5

2,824

3

X-FACTOR-WED

FOX

11.2

6.3

2,353

4

60 MINUTES

CBS

11.1

5.5

2,080

5

X-FACTOR-THU

FOX

10.1

5.3

1,994

6

FOOTBALL NT AMERICA PT 3

NBC

10.1

5.2

1,965

7

CSI: MIAMI

CBS

8.7

4.3

1,631

8

HAWAII FIVE-0

CBS

7.8

3.7

1,384

9

PERSON OF INTEREST

CBS

7.5

3.5

1,331

10

LAW AND ORDER:SVU

NBC

7.2

3.4

1,291

11

NCIS: LOS ANGELES

CBS

7.1

3.6

1,348

12

CRIMINAL MINDS

CBS

7.1

3.4

1,290

13

THE GOOD WIFE

CBS

7.1

3.5

1,299

14

THE MENTALIST

CBS

6.8

3.3

1,226

15

AMAZING RACE 19

CBS

6.8

3.4

1,293

16

CSI

CBS

6.5

3.2

1,193

17

NCIS

CBS

6.3

3.1

1,181

18

FOOTBALL NT AMERICA PT 2

NBC

6.2

3.1

1,163

19

I HATE MY TEENAGE DAUGHTER

FOX

6.0

3.2

1,191

20

UNFORGETTABLE

CBS

5.8

2.9

1,076

21

REVENGE

ABC

5.7

2.6

977

22

SIMPSONS

FOX

5.6

3.5

1,301

23

CHARLIE BROWN CHRISTMAS

ABC

5.6

3.6

1,343

24

MODERN FAMILY

ABC

5.6

2.6

987

25

FAMILY GUY

FOX

5.5

3.3

1,225

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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