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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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228 S. Wabash Ave.
Chicago, IL 60604
Danielle Ashley, Walgreens unveil HBCU
calendar to benefit schools
(December 2, 2005) With all of the programs that have ever been created to
increase awareness and funds for the nation’s Historically Black Colleges
and Universities, you would think that it would be tough to come up with
something new, unique and that offered broad possibilities for assisting
Chicago-based Danielle Ashley Communications has found a way to do that.
The agency is premiering the first-ever chronological showcase of HBCUs in
a four-color, glossy, 2006 limited-edition calendar that will be available
in select Walgreens stores in Chicago, St. Louis, Atlanta, Washington,
D.C., Houston, Nashville and Memphis. The calendar also will be available
for purchase on www.walgreens.com.
But The Danielle Ashley-Walgreens partnership is not just about showcasing
school photographs and names. Featuring 12 of the country’s first
African-American universities, the HBCU calendar captures the rich culture
and historical significance of these storied institutions.
A portion of the proceeds from the sale of the calendar will go to each
featured institution as well as to the UNCF. In addition, the pages of the
calendar are filled with little known facts about African-American firsts,
and dynamic revelations of the multi-faceted contributions and
achievements by Blacks that have helped to shape America.
For more than 160 years, HBCUs have played an essential role in the
development of many of our country’s most outstanding African-American
leaders and achievers. Celebrated alumni such as W.E.B. DuBois, Dr.
Martin Luther King, Jr., Oprah Winfrey, Nikki Giovanni and former Virginia
Governor L. Douglas Wilder are just a few of the many African Americans
who credited their intellectual and social development to the HBCU
The 2006 HBCU calendar provides compelling and revealing information
beginning with Cheyney University, the oldest of the HBCUs, and ending
with Talladega College. Each month a different school is profiled with
narrative and images that highlight its proud history.
“The 2006 limited-edition HBCU calendar is truly a labor of love and
Danielle Ashley Communications is proud to bring it to select Walgreens
stores in time for the holidays and Black History Month,” said Tracey
Alston, President of Danielle Ashley Communications.
“We are especially proud to provide financial support to the schools, as
10 percent of all calendar sales will be contributed to the participating
HBCUs. With more than 100 HBCUs in all, the 2006 calendar is the first
of what will be a series of calendars that pay tribute to our HBCUs. We
expect consumers will collect each calendar as a valuable resource and
Danielle Ashley Communications specializes in developing effective public
relations, advertising, and integrated marketing strategies and programs
to reach the urban market.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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