Danielle Ashley, Walgreens unveil HBCU calendar to benefit schools

(December 2, 2005) With all of the programs that have ever been created to increase awareness and funds for the nation’s Historically Black Colleges and Universities, you would think that it would be tough to come up with something new, unique and that offered broad possibilities for assisting these institutions.

Chicago-based Danielle Ashley Communications has found a way to do that. The agency is premiering the first-ever chronological showcase of HBCUs in a four-color, glossy, 2006 limited-edition calendar that will be available in select Walgreens stores in Chicago, St. Louis, Atlanta, Washington, D.C., Houston, Nashville and Memphis. The calendar also will be available for purchase on www.walgreens.com.

But The Danielle Ashley-Walgreens partnership is not just about showcasing school photographs and names.  Featuring 12 of the country’s first African-American universities, the HBCU calendar captures the rich culture and historical significance of these storied institutions.

A portion of the proceeds from the sale of the calendar will go to each featured institution as well as to the UNCF. In addition, the pages of the calendar are filled with little known facts about African-American firsts, and dynamic revelations of the multi-faceted contributions and achievements by Blacks that have helped to shape America.

For more than 160 years, HBCUs have played an essential role in the development of many of our country’s most outstanding African-American leaders and achievers.   Celebrated alumni such as W.E.B. DuBois, Dr. Martin Luther King, Jr., Oprah Winfrey, Nikki Giovanni and former Virginia Governor L. Douglas Wilder are just a few of the many African Americans who credited their intellectual and social development to the HBCU experience. 

The 2006 HBCU calendar provides compelling and revealing information beginning with Cheyney University, the oldest of the HBCUs, and ending with Talladega College.  Each month a different school is profiled with narrative and images that highlight its proud history.      

“The 2006 limited-edition HBCU calendar is truly a labor of love and Danielle Ashley Communications is proud to bring it to select Walgreens stores in time for the holidays and Black History Month,” said Tracey Alston, President of Danielle Ashley Communications. 

“We are especially proud to provide financial support to the schools, as 10 percent of all calendar sales will be contributed to the participating HBCUs.   With more than 100 HBCUs in all, the 2006 calendar is the first of what will be a series of calendars that pay tribute to our HBCUs.  We expect consumers will collect each calendar as a valuable resource and keepsake item.”

Danielle Ashley Communications specializes in developing effective public relations, advertising, and integrated marketing strategies and programs to reach the urban market.


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