Miles Ahead Entertainment named AOR for Mid-Eastern Athletic Conference

(December 13, 2005) The Mid-Eastern Athletic Conference (MEAC) has named NJ-based urban marketing and public relations firm Miles Ahead Entertainment as its national agency of record for event marketing and promotion initiatives.  The agency will coordinate research, develop strategic partnerships, identify sponsorship opportunities and provide general marketing counsel in conjunction with the MEAC Basketball Tournament to be held for the first time at the RBC Center in Raleigh, N.C. March 6 – March 11, 2006. 

"We are elated to have Miles Ahead Entertainment on board,” says MEAC Commissioner Dennis Thomas.  “They bring a wealth of experience and expertise to the MEAC.  We look forward to working with them to make the MEAC experience better."

“Miles Ahead Entertainment is thrilled to be a part of the MEAC team,” says agency founder and principal Sheila Eldridge.  “Our experience in creating innovative marketing initiatives that engage urban youth is reflected in our work with long-standing clients Boost Mobile, Coca-Cola and more.  Being involved with programs directly affecting young people at historically black colleges and universities is like coming home.”

In addition to MEAC, Miles Ahead Entertainment’s current client roster includes The Coca-Cola Company, Boost Mobile, VH-1, Little Brown Publishing, Atlantic Records’ Grammy-winning gospel artist Yolanda Adams, the National Council of Negro Women and Footsteps Advertising. 

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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