COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Maybelline signs
supermodel Jessica White as latest spokesperson
(December
11, 2007) Maybelline New York announces that Jessica White, the stunning
and elegant supermodel, has become Maybelline New York's newest
spokesperson. She joins Maybelline New York's prestigious roster including
Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia
Stegner, and Zhang Ziyi.
At 16, Jessica was discovered in her hometown of Buffalo, NY and made the
brave move to Paris. Within six months, she landed campaigns for Chloe and
the Gap. Soon, Jessica was walking the runways for New York's top
designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs, and
Tommy Hilfiger. She also landed in the pages of Harper's Bazaar and Teen
Vogue.
Jessica's big break to supermodel status came in 2003 when she was chosen
for Sports Illustrated's famed Swimsuit issue. Jessica went on to model in
the next four successive issues. This was a first in history for an
African American woman. Jessica quickly made headlines and was deemed the
new Iman by the international press.
In 2006, her supermodel title was solidified when she appeared on the
catwalk of the famed Victoria's Secret Fashion Show. At 23, Jessica is
poised to be an absolute star in the industry.
Jessica represents the essence of the Maybelline woman: she is
sophisticated, worldly-wise, and involved. In her spare time Jessica works
on a charitable foundation she founded called "Angel Wings" which provides
under privileged children in her hometown of Buffalo an opportunity to
have new experiences and follow their dreams just as she has.
"We are thrilled to have Jessica White representing Maybelline New York,"
says Serena Giovi, Vice President of Marketing for Maybelline New York*Garnier.
"Her striking beauty and spark for life, makes her a perfect choice for
our brand."
Jessica is elated to be under contract with Maybelline New York alongside
one of her favorite models of all time Christy Turlington. "Maybelline
products are a part of every woman's life and I am so honored to represent
the African American community for a brand I have grown up with," says
Jessica.
Jessica has worked with the world's top photographers such as Steven
Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter
Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus
and David Sims. Jessica also appeared in the movie "Big Momma's House 2"
as well as a music video for singer John Legend and rapper Jay-Z.
Jessica will make her sensational television and print debut for
Maybelline New York in February 2008.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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