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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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OWN execs see possibilities for network's future in targeting black viewers

(December 10, 2011) A story in the Hollywood Reporter says that executives at Oprah Winfrey's OWN Network think they can turnaround the fledgling cable channel by setting their sites on a new target audience -- African-Americans.

According to OWN president Erik Logan and Discovery Communications CEO David Zaslav the value of black viewers was revealed in the favorable ratings performance of the reality show, "Sweetie Pies." The program, which debuted in October of this year, follows St. Louis soul singer Robbie Montgomery and her family as they look to expand their family-owned restaurant. The average viewership, claim the Hollywood Reporter, is about 418,000, or double the network's usual primetime audience.

"Anytime you have a program that pops like "Sweetie Pies" did, you start looking at what drove it," Logan told Adweek. "And we saw that the African-American audience really had a connection with that show...We're going to look at ways to nurture and grow that."

If OWN executives expect advertisers to see "Sweetie Pies" as a new way to tap African-Americans, it could be harder then they think to generate excitement. The cable show has not yet made the Top 25 chart of most popular cable programs among black households, and the No. 25 show each week usually has a black audience of at least 700,000.

OWN recently announced
the debut of a new series, "Beverly's Full House" featuring supermodel Beverly Johnson, which is set to premiere in February. The docu-series follows what happens when three generations of Johnson's family come together under one roof

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T.J. Holmes leaves CNN anchor post for multi-media deal with BET Networks

Orlena Blanchard appointed TV One's Senior Vice President of Digital Marketing

Black Cable TV Ratings for Week of Nov. 28 - Dec. 4 'VH1 scores big enough week to take on 'Monday Night Football'

TV One appoints Linda Finney Senior Vice President of Marketing

Beverly Johnson tapped for new reality show in February on the OWN network

Black Cable TV Ratings for Week of Nov. 21 - 27 'Soul Train Awards,' new Tyler Perry comedy push black cable viewing up 44%

Black TV Ratings for Week of Nov. 21 - 27 Black households push TV viewing aside when it comes to Thanksgiving

Footsteps ad agency wins account from Blue Cross Blue Shield of Florida

'American Legacy' magazine returns to regular publication schedule

Black TV Ratings for Week of Nov. 14 - 20 Football showed black viewer growth in week before Thanksgiving holiday

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