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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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OWN execs see possibilities for network's future in targeting black viewers

(December 10, 2011) A story in the Hollywood Reporter says that executives at Oprah Winfrey's OWN Network think they can turnaround the fledgling cable channel by setting their sites on a new target audience -- African-Americans.

According to OWN president Erik Logan and Discovery Communications CEO David Zaslav the value of black viewers was revealed in the favorable ratings performance of the reality show, "Sweetie Pies." The program, which debuted in October of this year, follows St. Louis soul singer Robbie Montgomery and her family as they look to expand their family-owned restaurant. The average viewership, claim the Hollywood Reporter, is about 418,000, or double the network's usual primetime audience.

"Anytime you have a program that pops like "Sweetie Pies" did, you start looking at what drove it," Logan told Adweek. "And we saw that the African-American audience really had a connection with that show...We're going to look at ways to nurture and grow that."

If OWN executives expect advertisers to see "Sweetie Pies" as a new way to tap African-Americans, it could be harder then they think to generate excitement. The cable show has not yet made the Top 25 chart of most popular cable programs among black households, and the No. 25 show each week usually has a black audience of at least 700,000.

OWN recently announced
the debut of a new series, "Beverly's Full House" featuring supermodel Beverly Johnson, which is set to premiere in February. The docu-series follows what happens when three generations of Johnson's family come together under one roof

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