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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Macy’s names Aubyn Elaine Thomas Senior VP, Marketing Services

(December 11, 2007) – Retailer Macy’s Inc. has appointed Aubyn Elaine Thomas as Senior Vice President of Marketing Services. In her new role, Thomas will be responsible for driving growth and service excellence for Macy’s financial services businesses. This encompasses credit and loyalty marketing as well as multicultural marketing for one of the world’s most recognized and respected brands.

Thomas’ leadership will create new sources of value for Macy’s 24 million active credit card holders. She will also provide direction for the loyalty and rewards platform, gift cards, enhancement services and financial analytic capabilities. Her multicultural marketing leadership will enhance the Macy’s brand experience and continued offering of quality, fashion-forward assortments specifically relevant to diverse customers.

Prior to joining Macy’s, Thomas was Vice President of the brand and acquisition marketing group at Harrah’s Entertainment, Inc in Las Vegas. Her responsibilities included leading the growth and development of the industry’s largest distributor of casino brands generating over $9 billion in sales annually.

Thomas served as the Senior Vice President of Brand Strategy and Enterprise Marketing for Bank of America in Charlotte. She led a team in corporate marketing to maintain enterprise focus on new and innovative programs.

Thomas’s educational background includes a dual degree program in Engineering; a five-year undergraduate curriculum. She holds two bachelors degrees: one in Mathematics from Spelman College, and one in Electrical Engineering from Georgia Institute of Technology. She also holds an MBA in marketing from Clark Atlanta University. She has made her home base in New York at Macy’s Corporate Marketing headquarters.


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 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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