COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Macy’s names Aubyn
Elaine Thomas Senior VP, Marketing Services
(December
11, 2007) – Retailer Macy’s Inc. has appointed Aubyn Elaine Thomas as
Senior Vice President of Marketing Services. In her new role, Thomas will
be responsible for driving growth and service excellence for Macy’s
financial services businesses. This encompasses credit and loyalty
marketing as well as multicultural marketing for one of the world’s most
recognized and respected brands.
Thomas’ leadership will create new sources of value for Macy’s 24 million
active credit card holders. She will also provide direction for the
loyalty and rewards platform, gift cards, enhancement services and
financial analytic capabilities. Her multicultural marketing leadership
will enhance the Macy’s brand experience and continued offering of
quality, fashion-forward assortments specifically relevant to diverse
customers.
Prior to joining Macy’s, Thomas was Vice President of the brand and
acquisition marketing group at Harrah’s Entertainment, Inc in Las Vegas.
Her responsibilities included leading the growth and development of the
industry’s largest distributor of casino brands generating over $9 billion
in sales annually.
Thomas served as the Senior Vice President of Brand Strategy and
Enterprise Marketing for Bank of America in Charlotte. She led a team in
corporate marketing to maintain enterprise focus on new and innovative
programs.
Thomas’s educational background includes a dual degree program in
Engineering; a five-year undergraduate curriculum. She holds two bachelors
degrees: one in Mathematics from Spelman College, and one in Electrical
Engineering from Georgia Institute of Technology. She also holds an MBA in
marketing from Clark Atlanta University. She has made her home base in New
York at Macy’s Corporate Marketing headquarters.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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