HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Black Cable TV Ratings for Week of Nov. 30 - Dec. 6
'If Lovin' You Is Wrong' delivers No.1 spot on Cable Top 25 to OWN 

(December 11, 2015) Tyler Perry's "If Lovin' You Is Wrong" followed up a strong showing last week by taking the No.1 cable show in black households for the first week of December. The OWN Network drama had 600,000 more  black viewers of Monday Night Football, but it wasn't quite enough to win the week's title of most viewed cable network.

VH1 claimed 4.9 million viewers for four of its charted shows. In second place was OWN with 4.3 million across four programs. Bravo was third with 3.7 million for four offerings.

The total number of viewers for the Top 25 shows in black households, according to Nielsen, was down 14 percent from the previous week to 24 million.

Top 25 Cable TV Shows in Black Households

Rank

Program

Network

%AA

%AA
SHARE

AA 2+
 (000)

1

IF LOVING YOU IS WRONG

OWN

11.2

16.3

2,224

2

REAL HOUSEWIVES ATLANTA

BRAVO

10.5

15.0

2,006

3

LOVE & HIP HOP HLLYWD 2

VH1

10.3

15.1

2,135

4

BLACK INK CREW CHICAGO

VH1

8.7

12.5

1,696

5

NFL MON NIGHT FOOTBALL

ESPN

8.2

12.1

1,603

6

BEING MARY JANE S3

BET

6.6

9.8

1,258

7

LOVE & HIP HOP HLLYWD 2

VH1

5.9

8.7

1,118

8

NBA REGULAR SEASON    

ESPN

4.5

7.4

901

9

IF LOVING YOU IS WRONG

OWN

4.5

6.8

871

10

WWE ENTERTAINMENT

USA

3.9

5.7

903

11

WWE ENTERTAINMENT

USA

3.8

5.4

855

12

BEING MARY JANE S3

BET

3.7

6.1

697

13

SOUL TRAIN AWARDS

BET

3.6

5.4

688

14

IF LOVING YOU IS WRONG

OWN

3.5

5.5

626

15

ANDERSON COOPER 360

CNN

3.2

4.8

788

16

WWE ENTERTAINMENT

USA

3.2

4.7

852

17

COLLEGE BKBL REG SSN   

ESPN

3.1

4.6

661

18

SWEETIE PIES

OWN

3.0

4.8

589

19

REAL HOUSEWIVES ATLANTA

BRAVO

2.9

4.4

607

20

NFLN THU NT FOOTBALL

NFL

2.9

4.3

546

21

WORK OUT NEW YORK

BRAVO

2.8

3.9

537

22

WATCH WHAT HAPPENS LIVE

BRAVO

2.7

3.9

559

23

ANDERSON COOPER 360

CNN

2.6

3.7

638

24

INTO THE BADLANDS

AMC

2.5

3.6

596

25

CNN TONIGHT

CNN

2.4

3.6

515

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times are eastern.


RECENT NEWS STORIES

Fifth Third Bank to pay $21.5 mil in Federal auto lending and credit card discrimination case

True Star Foundation founders launch True Access, a youth-oriented marketing firm

UniWorld Group releases new insights on the mindsets on multicultural consumers

Black Cable TV Ratings for Week of September 21 - 27 OWN has record-breaking week to cap off the best quarter in the network's history

Chevrolet, Rainbow PUSH team up on national campaign providing financial literacy

Black TV Ratings for Week of September 21 - 27 'Empire,' 'Rosewood,' 'Scandal, and 'Murder' push Sunday Night Football to No.4

Hyundai, radio's Cafe Mocha partner on 'Salute Her' campaign saluting women of color

BMW to pay $1.6 Mil and offer jobs to settle Federal race discrimination lawsuit

Report from Nielsen highlights growth and affluence of African-American households

Kizart Media Partners wins bid for 50,000 Watt FM station license in Cleveland, Miss.

RLJ Entertainment acquires rights to Nina Simone film set for December release

Black Cable TV Ratings for Week of Aug. 31 - Sept. 6 OWN's 'Haves & Have Nots' beats VH1's 'Love & Hip Hop' to regain week's No.1

Black TV Ratings for Week of Aug. 31 - Sept. 6 'The Carmichael Show,' NBC's summer winner, reaches No.1 with black viewers in second week

The Power of Urban Radio Forum and NABOB again partner for annual conference

Production begins on BET scripted series, 'Zo Ever After' for premiere January 2016

Study: CEOs and CMOs differ on need to focus on multicultural marketing strategies

Toyota partners with Rainbow PUSH Excel to invest in Jesse Jackson Fellow Scholars

Click here for more recent news stories and our news archive









































































































 

ON SALE NOW!



The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!

________________________________




_________________________________







 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                     Supplier Services