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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black TV Ratings for Week of December 3 - 9
ABC's 'Scandal' sees boost in viewers, while other Top 25 shows decline

(December 10, 2012) The No.1 show for the first week of December, "Sunday Night Football," had a 20% decrease in Black viewers over the previous week, setting the tone for a drop experienced by most programs. One notable exception was ABC's "Scandal," in which star Kerry Washington (pictured) had a 14% jump in Black audience.

In a rare occurrence, NBC was the most watched network among Black households. It attracted 10.5 million viewers for seven shows. In second was CBS with 8.5 million viewers for its eight top shows. Fox took third place with 8.3 million across six shows.

The total number of viewers for the Top 25 shows in Black homes, according to Nielsen, was down 10% from the previous week to 33.3 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL

NBC

14.5

7.6

2,862

2

SCANDAL

ABC

11.6

6.1

2,283

3

THE OT

FOX

10.9

5.6

2,114

4

SUNDAY NIGHT NFL PRE-KICK

NBC

10.2

5.3

1,990

5

FOOTBALL NT AMERICA PT 3

NBC

8.4

4.1

1,557

6

VICTORIA'S SECRET FASHION

CBS

7.2

3.5

1,328

7

GREY'S ANATOMY

ABC

7.0

3.5

1,307

8

SIMPSONS

FOX

6.9

3.8

1,415

9

60 MINUTES

CBS

6.8

3.3

1,233

10

PERSON OF INTEREST

CBS

6.8

3.3

1,251

11

X-FACTOR-WED

FOX

6.5

3.4

1,279

12

VOICE-TUE

NBC

6.2

3.1

1,153

13

CRIMINAL MINDS

CBS

6.2

2.9

1,101

14

VOICE

NBC

6.2

2.9

1,095

15

X-FACTOR-THU

FOX

6.1

3.1

1,181

16

BLUE BLOODS

CBS

5.8

2.7

1,037

17

HAWAII FIVE-0

CBS

5.7

2.7

1,020

18

FAMILY GUY

FOX

5.7

3.3

1,234

19

CSI: NY

CBS

5.4

2.6

972

20

CHICAGO FIRE

NBC

5.3

2.6

971

21

LAST RESORT

ABC

5.3

2.7

1,037

22

ELEMENTARY

CBS

5.2

2.5

938

23

AMERICAN DAD

FOX

5.1

3.0

1,120

24

THE BIG BANG THEORY

CBS

5.0

2.5

956

25

LAW AND ORDER:SVU

NBC

5.0

2.5

945

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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