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Univision to carry Bounce TV in unique seven market distribution deal
(December 10, 2012) Univision Communications Inc., the leading media
company serving Hispanic America, and Bounce TV, the nation's first-ever
broadcast television network for African Americans, today jointly
announced a distribution agreement in which Univision Television Group,
which owns and/or operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico, will carry Bounce TV as a multicast channel of
their stations in San Francisco, Boston, Miami, Denver, Sacramento,
Raleigh and Tampa.
The Univision launches will drive Bounce TV's coverage to 86% of African
American television homes and 68% of the total United States. Bounce TV
will now be in all of the top ten markets and 24 of the top 25 African
American markets.
"This unique agreement brings together the leading over the air
broadcaster targeting the Hispanic viewer and the only over the air
network targeting African Americans," commented Jeffrey Wolf, executive
vice president of distribution, Bounce TV. "Our partnership with
Univision extends Bounce TV's extraordinary reach even further,
reinforcing our position as the fastest growing African American
network."
"Bounce TV is the perfect companion for Univision as we continue to
serve the New American Reality," commented Kevin Cuddihy, president,
Univision Television Group. "It is a meaningful network that will serve
African American audiences in our communities joining Univision to
create a powerful one-two combination for viewers and advertisers."
Other terms of the agreement were not disclosed.
Bounce TV targets African Americans primarily between the ages of 25-54
with a programming mix of theatrical motion pictures, live sports,
original and off-net series, documentaries, specials, and inspirational
faith-based programs. Bounce TV airs twenty four hours a day, seven days
a week on the signals of local television stations. Martin Luther King
III and Ambassador Andrew Young are among the Founding Group and Board
of Directors of Bounce TV. Bounce TV is majority African
American-owned.
The network celebrated its first birthday on-the-air on Sept. 26; a year
that has been overwhelmingly successful, with accelerated growth and
expansion among station groups and distribution, advertisers and viewers
alike. Bounce TV's most recent launches include WXYZ-TV, one of the
leading ABC affiliates in the country and Detroit's #1 rated television
station, and FOX-owned channels in Phoenix, Minneapolis and Orlando.
Bounce TV is also seen in New York, Los Angeles, Chicago, Atlanta,
Dallas, Philadelphia, Washington. D.C., Houston, Cleveland/Akron,
Baltimore, New Orleans, Milwaukee, Charlotte, Cincinnati, Indianapolis,
Kansas City, Hartford/New Haven and other cities.
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