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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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IMAGES USA grows its client roster, staff and office space

(December 8, 2005) The recent signing of three new accounts as led to the Atlanta-based marketing communications agency, IMAGES USA, to make additions to its staff and expand offices space.

Three new clients, AOL (America Online), AstraZeneca and Teligence, have been added to the agency’s roster. Ricki Fairley-Brown has been hired as vice president of Strategy and Planning, Jason C. Williams is the agency’s new vice president of Client Services and Robin Phillips, has joined as the agency’s first tourism specialist.

“IMAGES has grown steadily since its beginning to become one of our nation’s largest multicultural marketing communications agencies, continuing to provide quality advertising and marketing support to deliver ROI that outpaces the competition,” said Robert “Bob” McNeil (above). “Securing this caliber of experience and talent is a testament to the solid performance of the entire IMAGES team.”

Prior to joining IMAGES, Ricki was awarded for her out-of-the-box strategic marketing efforts at The Coca Cola Company. Furthermore, she was vice president of Marketing for Chupa Chups USA. For IMAGES, Ricki manages the strategic and account planning activities, collaborating with the agency’s leadership team on business-building strategies, and building a team of astute marketers that will nurture current long term client relationships by over delivering against their business objectives.

In his capacity as vice president of Client Services, Jason is charged with managing IMAGES’ account service and public relations teams. Most recently, he owned and operated full-service marketing communications firm, Gelignite Communications. Before that, Jason held vice president positions with William Mills Agency and Edelman Public Relations Worldwide. He also managed projects for public relations firms, Hill & Knowlton and Cohn & Wolfe.

Robin brings more than 20 years of experience in the travel industry to her new position as tourism specialist. Her experience includes sales representation for international airlines and major international operators. She will offer strategic analysis and support for the agency’s thriving travel and tourism practice. 

The agency’s recent fortune has also stimulated internal growth as Justin Jordan has been promoted to art director; Michelle Browner, executive assistant to the president; and Wyatt Jefferies, public relations coordinator. 

In addition to the executive and staff expansion, IMAGES recently acquired 1,365 square feet of additional space that will allow IMAGES to spread its wings and soar to even higher heights.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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