HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches
Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media










































































 

Orlena Blanchard appointed TV One's Senior Vice President of Digital Marketing

(December 7, 2011) TV One has named Orlena Blanchard to the newly created position of senior vice president of digital marketing, where she will lead all marketing efforts in support of TV One's website, tvone.tv, TV One's emerging media platforms,  digital properties and TV One's social, SEM and SEO initiatives, and partnerships. Blanchard most recently has been serving as TV One's senior vice president of digital media, where she has overseen content, including the re-launch of tvone.tv, as well as marketing initiatives.

Prior to overseeing TV One's digital media group, which she joined in 2009, Blanchard was vice president of strategic marketing in TV One's Affiliate Sales Department, where she oversaw the development of TV One on Demand and its related affiliate marketing initiatives; managed the strategy and execution of TV One's trade marketing programs, supported the negotiation and related marketing efforts of many of the channel's digital media distribution deals; and managed national account marketing for major distributors. She joined TV One in 2005 from Time Warner Cable's Broadband Division, Road Runner High Speed Online, where she was responsible for broadband content strategy and acquisition.

TV One has also named Scott Perkins senior vice president of creative services. He assuming responsibility for on-air promotions in addition to his previous role in charge of graphics and design. He joined TV One in 2007 as vice president and was promoted to senior vice president of design and graphics in 2009.

Since joining TV One, Perkins has been responsible for creating innovative show packaging and effective graphics packages, spearheaded the look and feel of TV One's print elements, and worked closely with ad sales and affiliate sales on video and collateral materials.

Prior to joining TV One, he was design director for CNN in Atlanta for 10 years, where, as one of two design directors, he was responsible for the creation, enhancement and art direction of design elements, including graphics and sets, for CNN domestic programming, as well as management of a 50-person-staff of assistant art directors, designers and compositors. 

He also collaborated with Promotions and Marketing departments to provide graphics for and assist in the development of new marketing materials and strategies and to ensure consistency across branded materials. Before joining CNN, Perkins was design director/director of art and corporate design at BET for eight years and worked as a design director at two advertising agencies.


Go to Target Market News homepage


RECENT STORIES
Footsteps ad agency wins account from Blue Cross Blue Shield of Florida

'American Legacy' magazine returns to regular publication schedule

Black TV Ratings for Week of Nov. 14 - 20 Football showed black viewer growth in week before Thanksgiving holiday

Black Cable TV Ratings for Week of Nov. 14 - 20 Top 25 cable viewing before holiday week holds steady with favorites

Walmart starts loaned executive program with black history group partnership

TV One acquires all rights to 'The Black List' specials; to air in Black History Month

Interactive One, Songza launch first social radio Website for African-Americans

Howard University marks 40th anniversary with SiriusXM satellite radio channel

Cable Advertising Bureau launches Website offering black consumer insights

New smartphone app created for syndicated Cafe Mocha radio show

Click here for more recent news stories and our news archive

Return to top of page

 










































































 






 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2011 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services