The Week of Nov. 28 – Dec. 4
'Monday Night Football' returns to the top, NBC returns to the list

(December 8, 2005) ABC’s “Monday Night Football,” despite struggling ratings with the general market, remains a favorite in black homes. It proved it by returning to the No. 1 spot of top ten highest rated shows for the last week of November with a 18.4 rating and 2.4 million households. NBC made a rare return to the list with “Law & Order: SVU.” The last strong showing for NBC with black households was with the same program back in July of this year.

UPN placed five shows on the top ten, ABC had three (one of which was the Monday Night NFL pre-game show), and CBS joined with favorite, “CSI: Miami.” The total number of black households watching the top ten dipped by five percent from 20.4 million to 19.3 million.

 Rank / Program / Network / Rating / # of Homes

 Source: Nielsen Media Research
 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

TOTAL HOMES WATCHING THE TOP TEN


Measured in millions of homes
Source: Nielsen Media Research


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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