COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Cable
TV Ratings for Week of Nov. 26 – Dec. 2
‘Monday Night Football’ takes back No.1 spot; BET, USA week’s top nets
(November
30, 2007) The “Monday Night Football” took back the No.1 spot as the most
popular cable programming in black households. The match-up between Miami
and Pittsburgh attracted 2.1 million black viewers and nudged “I Love NY”
from what would have been it’s fourth consecutive top showing. VH1,
however, did take second and third place.
BET and USA tied for the week’s top network title by each posting eight
shows on the top 25. TBS followed with four, VH1 had three, and ESPN
posted two shows. The NFL Network claimed its first appearance on the top
25 cable list thanks to the Cowboys and Packers game.
According to Nielsen Media Research, the total number of black viewers
watching the top 25 shows during the last week of November was 29.2
million. That’s two percent decline from the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
NFL REGULAR
SEASON
ESPN
15.1
2,116
2
I LOVE NEW
YORK 2
VH1
12.7
1,938
3
SALT N PEPA
SHOW
VH1
11.2
1,635
4
KEYSHIA COLE
SERIES
BET
11.2
1,606
5
HOUSE OF
PAYNE
TBS
9.5
1,486
6
HOUSE OF
PAYNE
TBS
8.5
1,409
7
KEYSHIA COLE
SERIES
BET
8.2
1,019
8
GOTTIS WAY
VH1
8.2
1,028
9
SUNDAY BEST
BET
8.5
1,150
10
HOUSE OF
PAYNE
TBS
7.8
1,325
11
COLLEGE
HILL: INTERNS
BET
7.6
1,045
12
WWE
ENTERTAINMENT
USA
7.5
1,367
13
WWE
ENTERTAINMENT
USA
6.6
1,333
14
HOUSE OF
PAYNE
TBS
6.9
1,196
15
NFL REG
SEASON GAME
NFL
7.2
967
16
COLLEGE
HILL: INTERNS
BET
6.4
868
17
NBA REG
SEASON FRI
ESPN
7.3
816
18
LAW & ORDER:
CI (ORIG)
USA
6.3
830
18
MOVIE OF THE
WEEK
BET
6.3
837
19
LAW & ORDER:
SVU
USA
6.1
852
20
LAW & ORDER:
SVU
USA
6.1
856
21
AMERICAN
GANGSTER
BET
6.1
725
22
LAW & ORDER:
SVU
USA
5.8
687
23
LAW & ORDER:
SVU
USA
5.8
717
24
KEYSHIA COLE
SERIES
BET
5.5
684
25
LAW & ORDER:
SVU
USA
5.5
774
Source:
Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________