COMING IN DECEMBER
"A Must-Read
For Marketing
Professionals"
Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
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advertising information
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Magazine News
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Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
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Industry News
Company Bios and
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marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright
© 2007 by
Target Market News Inc.
All rights reserved
Business address:
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Chicago, IL 60604
t. 312-408-1881
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info@targetmarketnews.com
Jesse Jackson airs
concern to GM’s Wagoner about plans for ad agencies
By
Ken Smikle
Target Market News
(December 8, 2007) The growing controversy over General Motors’ plan to
re-allocate African American ad assignments has attracted the attention
and concern of the Rev. Jesse L. Jackson, founder and president of the
Rainbow/PUSH Coalition.
The civil rights activist has addressed the issue in a letter to GM
Chairman and CEO Rich Wagoner. “We are concerned about the diminishing
role of African American owned ad agencies,” Jackson told Target Market
News. “We’ve sent a letter to GM to ascertain what their plans are for
inclusion.”
Executives at the automaker have announced that an advertising
restructuring plan for the first of the year may place African American ad
assignments with ad agencies that are not black-owned.
Just three months ago, Wagoner spoke about GM’s commitment to
minority-owned suppliers and dealerships during the
Rainbow/PUSH
Coalitions’ Automotive Symposium in Detroit. The company was honored at
the event by being named Automotive Corporation of the Year. “At General
Motors, we know that to succeed in today's global marketplace,” said
Wagoner in accepting the honor. “We need a diverse workforce – one that
brings together a wide range of talents, ideas, experiences, and
perspectives.”
Jackson said Wagoner gave no indication that a re-configured advertising
plan effecting African American agencies or media was eminent during the
symposium.
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homepage
New 2007 Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
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The African-American
Book Publishing Authority
Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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