Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
Register
Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright
© 2006 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
The Week
of Nov. 27 – Dec. 3
The weather
gets colder, and football gets hotter with black TV audiences
(December
6, 2006) It seems the colder it gets, the more folks that are ready for
some football. Fox and the NFL racked up big with black households in the
final days of November. The Sunday line-up of big match-ups pulled two
million households for post game primetime analysis. NBC’s primetime
Sunday night game made the chart’s top ten as well. CBS was able to take
advantage of the popularity of the pigskin by again featuring a
sports-related report on “60 Minutes.”
The network winner for the week was CBS, which had seven shows in the top
25. It was followed by Fox with six, the CW with five, NBC had four and
ABC claimed three.
The total number of black households watching the top 25 shows, according
to Nielsen Media Research, was 35.3 million.
Top 25
Over-The-Air Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research.
Number of homes
shown in millions
Go to Target Market News
homepage
Book Publishing Authority
Now
in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
_________________________
Click here to read more
________________________
12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
_________________________
SUBSCRIBE TODAY!
The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news