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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Nationwide
Financial appoints Tariq Khan to lead diverse market efforts
(December
6, 2005) Nationwide Financial Network (NFN), the affiliated distribution
organization for Nationwide Financial Services, Inc., has named Tariq Khan
as vice president for market development and diversity. In this newly
created position, Khan will be responsible for strategically growing the
NFN sales force to enhance its outreach to targeted diverse markets.
Khan has more than 15 years experience in developing and supporting large
and diverse sales forces and helping financial services companies target
emerging markets. He was most recently with Guardian Life Insurance
Company of America. Before that he was vice president for MetLife, Inc.,
where he was responsible for marketing, advertising and recruiting
activities for all diverse segments, including Hispanic, African-American
and Asian markets.
"Tariq's extensive experience and his successful track record in building
business with diverse market segments will be tremendously valuable to our
organization," said Clay Thompson, president, Nationwide Financial
Network. "His knowledge of the insurance and financial services industry,
coupled with his vast understanding of the changing population in America,
makes him an exceptional addition to the company."
Khan earned his bachelor's degree in international marketing/advertising
from Baruch College, New York, and his MBA in marketing and management
from St. John's University, New York. Khan has been a frequent speaker at
many industry conferences on marketing and diversity. He serves on the
board of directors for the Asian & Pacific Islander American Scholarship
Fund (APIASF), the only national organization devoted solely to the
financial scholarship needs of Asian and Pacific Islander American
students.
Nationwide Financial Services, Inc. a publicly traded company based in
Columbus, Ohio, provides a variety of financial services that help
consumers invest(i) and protect their long-term assets, and offers
retirement plans and services through both public- and private-sector
employers. It's part of the Nationwide® group of companies, which offers
diversified insurance and financial services. The group is led by
Nationwide Mutual Insurance Company, which is ranked No. 99 on the Fortune
500 based on 2004 revenue.
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12th
Annual Edition Available
Latest
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
Story and statistics
continued
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