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Bounce TV announces addition of new markets, renewals with Gannett, Nexstar
(December 6, 2013) Bounce TV, the nation's only broadcast television network targeting African Americans, unveiled another round of network renewals by current affiliates and launches by new ones in announcements made by Bounce TV Executive Vice President of Distribution Jeffrey Wolf.
Gannett Broadcasting has renewed Bounce TV on WUSA-TV in Washington, D.C. and WATL-TV in Atlanta, GA. Nexstar Broadcasting Group, Inc. has renewed Bounce TV in nine markets through 2017 including Little Rock, AR; Rochester, NY; Jacksonville, FL; Peoria/Bloomington, IL; Rockford, IL and Monroe, LA. Bounce TV was the first network that Nexstar deployed on a large scale in their digital spectrum.
"We are very grateful to all of our affiliates for their unwavering support of Bounce TV," commented Wolf. "Nexstar and Gannett believed in our mission early on and were pioneers in embracing Bounce TV. Now their stations will continue to reap benefits from the tremendous value we bring to their local markets."
New stations launching Bounce TV include: WSYR-TV in Syracuse, NY; WFFT-TV in Fort Wayne, IN; WTVW-TV in Evansville, IN and WMDN-TV in Meridian, MS. KMCI-TV in Kansas City also recently launched the network.
Bounce TV has also been renewed by WDEF-TV, a Morris Multimedia, Inc. station in Chattanooga, TN through 2017.
Other major station groups recently renewing Bounce TV include Raycom Media, LIN Television Corporation ("LIN Media") and Belo Corp. On the air for just 26 months, Bounce TV is available in all of the top African American television markets, 89% of African American television homes and 72% of the total television homes in the United States. The network is now renewed with nearly 50% of its distribution base.
"Bounce TV has delivered on their commitment to bring compelling and entertaining programming to the previously-underserved African American audiences in our communities," commented Perry Sook, Nexstar Broadcasting Group, Inc. Chairman, President and CEO. "We are proud to be one of the charter affiliate groups of Bounce TV and renewing our affiliation agreement reflects the strong viewer and advertiser response our stations have enjoyed."
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.
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