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  COMING IN DECEMBER 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

TV Ratings for Week of Nov. 26 – Dec. 2
ABC’s ‘Dancing’ finale takes the week’s top two spot; CBS holds on as top network
 
(December 6, 2007) There’s nothing like the finale of a talent competition to bring America together as viewers. Literally nothing, since football rarely seems to able to make the No.1 spot as the most popular show with both black and white audiences on any more.

Both of ABC’s final shows of “Dancing with the Stars” captured the attention of more than two million black households, to give it the top two spots on the week’s top 25. After that, audiences went their separate ways. The NFL took the third, fourth and fifth positions [In white homes it was “Shrek,” “Housewives” and “The Grinch” respectively].

The network winner for the week was, again, CBS, which placed nine shows on the top 25. ABC followed with seven, while the CW had four, Fox with three and NBC notched two.

The total number of black viewers watching the top 25 shows during the final week of November was 41.1 million, which was an increase of four percent over the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Viewers

1

DANCING W/STARS-MON

ABC

6.1

2.178

2

DANCING W/STARS-TU

ABC

5.6

2.001

3

THE OT

FOX

6.1

2.181

4

THE GAME

CW

5.9

2.115

5

SUN. NIGHT FOOTBALL

NBC

5.3

1.890

6

CSI: MIAMI

CBS

5.4

1.946

7

SHREK THE HALLS

ABC

6.0

2.144

8

CSI: NY

CBS

4.8

1.744

9

GIRLFRIENDS

CW

5.0

1.816

10

HOW GRINCH STOLE X'MAS

ABC

5.4

1.929

11

CRIMINAL MINDS

CBS

4.4

1.583

12

LAW AND ORDER:SVU

NBC

4.4

1.588

13

DESPERATE HOUSEWIVES

ABC

4.8

1.734

14

ALLSTATE BCS SELECT SHOW

FOX

4.6

1.656

15

HOUSE

FOX

4.6

1.671

16

CHARLIE BROWN CHRISTMAS

ABC

4.8

1.743

17

60 MINUTES

CBS

4.1

1.457

18

AMERICA'S TOP MODEL-3

CW

3.9

1.420

19

THE UNIT

CBS

3.4

1.209

20

WITHOUT A TRACE

CBS

3.3

1.194

21

EVERYBODY HATES CHRIS

CW

4.0

1.442

22

UGLY BETTY

ABC

3.0

1.080

23

CSI

CBS

3.1

1.132

24

HALLMARK HALL OF FAME

CBS

3.0

1.093

25

NCIS

CBS

3.4

1.226

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.


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 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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