NBA Star Ron Artest signs multi-million dollar deal with k1x - Nation of Hoop

(December 3, 2005) Basketball lifestyle brand k1x (kay-one-ex)- Nation of Hoop announced the signing of NBA All-Star Ron Artest to a multi-year, multi-million dollar endorsement contract. The partnership will include the design of both a footwear and a clothing line. The Indiana Pacers Forward is the first NBA player to ink a deal with the German-based company founded in 1993.

A Queensbridge, N.Y. basketball legend and creative enigma, Artest will be actively involved in the design and development of two k1x Ron Artest lines, which will feature on-court performance styles ("Tru Warier") and a basketball lifestyle look ("Ron Artest"), including footwear, apparel and accessories. Artest's k1x clothing and footwear lines will make their US and European debut during the 2006 winter NBA season.

Artest comments, "I'm excited and honored to be the first NBA player to sign a deal with k1x. Their sneakers and clothes epitomize a ball players lifestyle to the core. Other big name endorsement offers also came on strong, but I really believe in k1x`s products and vision. They're on fire and will make a major mark here soon. Right now k1x is huge in Europe and I am thrilled to help them introduce their brand to the US."

k1x CEO Christian Grosse remarks, "There is not another player on the planet I would rather see playing in our shoes. Artest embodies all we ever looked for in a basketball player. Our main k1x claim, 'You can't teach heart' describes him perfectly. Showboating is not our style. k1x identifies with the hard working hustle player who will dive for a loose ball on concrete to get a win, even in scrimmages. We completely embrace Artest's inner city, raw hip-hop persona and have always cheered him on because he is definitely one of a kind. Our urban and different approach to the game makes him the only true figure head for k1x."


Go to Target Market News homepage

 

 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news


 ORDER THE WORKBOOK NOW!

The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers

Presentations from:

America Online
Arbitron Inc.
Burrell
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Images USA
Nia Online
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau
...and more!