TMN: Pro-Line introduces Barber Select, its first product line for black men 12-6-05

Pro-Line introduces Barber Select, its first product line for black men

(December 5, 2005) Pro-Line International, a subsidiary of The Alberto-Culver Company and the second largest manufacturer of ethnic beauty care products in the world, announces the launch of Pro-Line Barber Select, the company's very first complete hair care line for African-American men.

Pro-Line Barber Select was developed with recommendations from discriminating hair care professionals as well as with the feedback of real men with real hair issues and concerns.

"We talked to men who told us they are now looking for targeted solutions for their hair and want to turn to one brand for all of their hair care needs," said Greg Johnson, Marketing Manager, Pro-Line International. "Those men also told us that their number one concern was dry-flaky scalp and products that cause build up. Pro-Line Barber
Select addresses these concerns."

Pro-Line Barber Select offers a full range of products representing a complete regimen: cleansing, conditioning, styling and finish. It includes a 2-n-1 shampoo/conditioner, a light oil moisturizer, a hair and scalp conditioner, a wave and styling gel, a light pomade and an oil sheen finishing spray. It addresses a man's total hair care and maintenance needs for whatever style he may want to wear. There are also professional product offerings for barbershops and salons that include texturizers and a neutralizing shampoo.

"The launch of Pro-Line Barber Select is one of the largest in our company's history," said Sheryl Adkins-Green, General Manager, Pro-Line International. "And it couldn't come at a better time as Pro-Line is celebrating a milestone of 35 years in the hair care industry."

To create excitement about the launch of Barber Select, Pro-Line has planned the "Barber Blitz," which will acquaint barbers in the largest African-American markets with the product. In addition, the company has planned The Pro-Line Barber Select "Twisted & Faded Tour" which is a national tour in a "tricked-out" mobile unit that doubles as barbershop on wheels, complete with a DJ and two turn tables. The unit will make stops at some of the hottest and most exciting venues throughout the country, like the Bayou Classic and the NBA All Star Game to excite consumers and create a buzz about the new product line.

The company has tentatively scheduled nine stops for the tour. Targeted cities currently include Dallas, Houston, Philadelphia, Atlanta, NYC, Chicago, Detroit, DC, and Baltimore at retail locations, barbershops, college campuses and key events within these markets.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	Pro-Line introduces Barber Select, its first product line for black men (December 5, 2005) Pro-Line International, a subsidiary of The Alberto-Culver Company and the second largest manufacturer of ethnic beauty care products in the world, announces the launch of Pro-Line Barber Select, the company's very first complete hair care line for African-American men. Pro-Line Barber Select was developed with recommendations from discriminating hair care professionals as well as with the feedback of real men with real hair issues and concerns. "We talked to men who told us they are now looking for targeted solutions for their hair and want to turn to one brand for all of their hair care needs," said Greg Johnson, Marketing Manager, Pro-Line International. "Those men also told us that their number one concern was dry-flaky scalp and products that cause build up. Pro-Line Barber Select addresses these concerns." Pro-Line Barber Select offers a full range of products representing a complete regimen: cleansing, conditioning, styling and finish. It includes a 2-n-1 shampoo/conditioner, a light oil moisturizer, a hair and scalp conditioner, a wave and styling gel, a light pomade and an oil sheen finishing spray. It addresses a man's total hair care and maintenance needs for whatever style he may want to wear. There are also professional product offerings for barbershops and salons that include texturizers and a neutralizing shampoo. "The launch of Pro-Line Barber Select is one of the largest in our company's history," said Sheryl Adkins-Green, General Manager, Pro-Line International. "And it couldn't come at a better time as Pro-Line is celebrating a milestone of 35 years in the hair care industry." To create excitement about the launch of Barber Select, Pro-Line has planned the "Barber Blitz," which will acquaint barbers in the largest African-American markets with the product. In addition, the company has planned The Pro-Line Barber Select "Twisted & Faded Tour" which is a national tour in a "tricked-out" mobile unit that doubles as barbershop on wheels, complete with a DJ and two turn tables. The unit will make stops at some of the hottest and most exciting venues throughout the country, like the Bayou Classic and the NBA All Star Game to excite consumers and create a buzz about the new product line. The company has tentatively scheduled nine stops for the tour. Targeted cities currently include Dallas, Houston, Philadelphia, Atlanta, NYC, Chicago, Detroit, DC, and Baltimore at retail locations, barbershops, college campuses and key events within these markets. Go to Target Market News homepage	NEW! Search the entire contents of the Target Market News Web site! Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now! _____________________________________________________________________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!