Harley-Davidson names two African-American execs to marketing, HR posts

(December 4, 2006) Harley-Davidson has added to their diverse employee base with the new hires of Deborah Ashton as the director of diversity and Lynn Bonner as the director of market outreach.  
 
Deborah Ashton (left) has joined the Harley-Davidson human resources team as the director of diversity and is responsible for managing all of Harley-Davidson’s diversity and inclusion efforts. Ashton spearheads Harley-Davidson’s diversity strategies for their workforce, suppliers and community involvement. In her role, Ashton provides leadership, focus and coordination to foster a culture of ownership and to integrate diversity and inclusion into all aspects of the company in order to assist the business in fulfilling dreams through the experiences of motorcycling.  
 
Ashton's expertise in diversity and human resources comes from over 20 years of work experience. Most recently, she was president of New Explorations Unlimited, a company she formed that focused on executive coaching, leadership development, diversity and multiculturalism. In addition, Deborah was responsible for nationally recognized diversity training at Darden Restaurants and recruiting efforts at Medtronic.  
 
Ashton holds a Bachelor of Arts degree in psychology from Clarke College in Iowa and a doctorate in clinical psychology and public practice from Harvard University. She is a recipient of the Centurion of Diversity Award from the Hispanic Engineers & Information Technology and the U.S. Black Engineers & Information Technology.
 
Lynn Bonner, director of market outreach within the customer relations and motorcycle product planning group, is responsible for creating, promoting and implementing strategic close- to-the-customer programs and targeted actions for the Motor Company. Bonner is focused on ensuring Harley-Davidson’s reach and relevance within the African American and Hispanic markets.  

Prior to joining Harley-Davidson, Bonner held a number of positions at Ford Motor Company on the Ford, Jaguar and Land Rover brands including national pre-owned brand manager, cultural marketing manager, new dealer launch manager and owner loyalty program manager.  
 
Bonner holds a bachelor's degree in business administration from Columbia Union College in Takoma Park, MD. She is a member of the National Association for Female Executives, the United States Pan Asian American Chamber of Commerce, the Black Chamber of Commerce, and the National Coalition of 100 Black Women, Inc. Bonner is also a mentor in several organizations and is a former board member of the Friends of READ Orange County.
 

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