Carol Watson, Tangerine form multicultural recruitment firm for ad industry

(November 27, 2006) Carol Watson (left), former publisher of Vibe magazine, and president of CW & Partners has joined forces with the executive search firm Tangerine to establish a new firm that will specialize in recruiting African-American and Hispanic candidates for the advertising industry.

Tangerine-Watson, Inc. intends to position itself as the largest provider of the highest caliber multicultural talent in the advertising industry servicing the agency and marketing business. Tangerine will be a minority shareholder in Tangerine-Watson, to be owned by Ms. Watson as president.

Two years ago, Janice Nieman, founding partner of the well known executive search firm Tangerine, took on the task of expanding its roster, in addition to her mainstream business, to source talent, initially just African American and later including Hispanic talent. According to Ms. Nieman, “We received a brief to staff up an African American agency for a major holding company client in the winter of ’04.  It was a wonderful experience. We met so many smart, energetic and stimulating people. As a result, we decided to build a portfolio of the best, most passionate executives that we could introduce to our industry, which claimed it didn’t know where to find this talent pool.”

From early 2004 till late 2005, Tangerine spent literally hundreds of hours interviewing candidates, before ‘soft launching’ the new service at the end of last year. Since then, 21% of Tangerine’s placements have been African Americans into top-flight agencies with salaries ranging from $115,000 to $230,000.  "Our intention from the beginning was to hand over this initiative to someone that is better qualified than us. While we knew we could get this new business unit started, we knew we could not ultimately deliver with the success that we envisioned. Carol is now the owner of this new firm”, she continues.

Carol Watson, former Publisher of Vibe, one of the largest urban magazines said of her new venture. “I was so impressed with the way Tangerine developed the multicultural initiative. They invested an incredible amount of time and resources into building their knowledge and top-notch candidate base. I will now continue to develop the business further, leveraging my knowledge, experience and connections with Tangerine’s top-level agency relationships."

Beyond traditional executive search services Tangerine-Watson, will also be providing agency and marketing clients with other counsel to ensure the value of diversity in the marketing industry for long-term success. Tangerine-Watson plans to help identify client business building resources that can be accessed with the right talent in place.

According to Watson, a 20-year veteran of the media and advertising industry, "We are frankly the only credible company that can service the advertising and marketing community with a multicultural talent pool. Our client partners will be selected to reflect our passion and sincerity for broadening the agency multicultural talent base. We have to ensure that our candidates are going to companies that truly realize the value of diversity.”

Tangerine-Watson is a certified supplier of the NY/NJ Minority Supplier Development Council.

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