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Radio
One increases stake in Reach Media, makes plans to launch a new Urban
network
 (December
3, 2012) Radio One CEO and President Alfred Liggins and Reach Media CEO
David Kantor have announced that Radio One will increase its ownership
stake in Reach Media from 53% to 80% and consolidate its Syndication One
Urban programming line-up with that of Reach Media. The move makes Reach
Media the largest radio network targeting the African-American audience.
In 2013, Reach Media plans to use its affiliate lineup and relationships
with Urban stations to also launch a new network. It will expand its
dedicated sales and marketing staff to sell the radio network
advertising inventory along with web and event sponsorships.
The combination will consolidate several of the largest Urban formatted
shows into the same company. Its foundation is the leading Urban talent
that include Tom Joyner (pictured), Rickey Smiley, Russ Parr, Yolanda
Adams, Reverend Al Sharpton, Warren Ballentine and CoCo Brother. Future
plans include the acquisition and development of additional popular
Urban talent.
"Radio One has a commitment to be the leader in radio and online
programming with compelling entertainment and information for the
African-American audience," said Radio One CEO and President, Alfred
Liggins. "Combining our assets under Reach Media offers an incredibly
broad platform for affiliate stations and advertisers to connect with
our loyal audience."
David Kantor, Reach Media CEO stated, "In bringing together the most
compelling Urban programming in radio, we've created a platform that can
focus on outstanding talent for our affiliates and the delivery of an
incredibly responsive consumer base. We look forward to expanding our
offerings and becoming the primary radio network for advertisers to
reach African- Americans." Reach Media will also represent sponsorship
and integrated marketing opportunities created by its talent including
online content, events and community initiatives.
Reach Media, Inc. was founded in 2003 by Tom Joyner and David Kantor. It
is a cross-platform media company featuring radio, online, events and
initiatives relevant to the African-American community. The company
provides the nation's #1 syndicated urban morning show, The Tom Joyner
Morning Show, which airs in more than 105 markets reaching nearly 8
million listeners, distinguishing itself over the years as continuously
giving back to its audience with quality programming, highly popular
promotions, special events and philanthropy.
Joyner's website, BlackAmericaWeb.com, has more than 1.5 million
registered users and delivers news with exclusive reports as well as
interactive elements with on demand audio. Reach Media, Inc. also
executes The Allstate Tom Joyner Family Reunion, The Tom Joyner
Foundation Fantastic Voyage Cruise and Tom Joyner's Take a Loved One to
the Dr. Day health initiative.
Radio One, Inc. is a diversified media company that primarily targets
African-American and urban consumers. The company is one of the nation's
largest radio broadcasting companies, currently owning and/or operating
55 broadcast stations located in 16 urban markets in the United States.
As a part of its core broadcasting business, Radio One operates
syndicated programming including the Russ Parr Morning Show, the Yolanda
Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live,
CoCo Brother's "Spirit" program, Bishop T.D. Jakes' "Empowering
Moments", the Reverend Al Sharpton Show, and the Warren Ballentine Show.
Beyond its core radio broadcasting business, Radio One owns Interactive
One, an online platform serving the African-American community through
social content, news, information, and entertainment, which operates a
number of branded sites, including News One, UrbanDaily, HelloBeautiful,
Community Connect Inc., an online social networking company, which
operates a number of branded websites, including BlackPlanet, MiGente,
and Asian Avenue. In addition, the Company owns a controlling interest
in TV One, LLC, a cable/satellite network programming primarily to
African-Americans.
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