COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Cable TV
Ratings for Week of Nov. 19 – 25
'I Love NY' is No.1 for third consecutive week; BET, TBS tie for top
network
(November
30, 2007) Black cable viewers again sent the VH1 series, “I Love New York”
to No.1 for the third week in-a-row. “Monday Night Football” was the
second most watched cable show for the week (it was No.1 in white
households).
BET was able to finish off the November sweeps period with a good showing.
It tied with TBS (home of “House of Payne”) for the title of week most
popular network with six shows on the chart. VH1, Disney and Nickelodeon
had a three-way tie for second with three shows each.
The total number of black viewers watching the top 25 cable shows was 30
million, an increase of 3.8 percent over the previous week’s total.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
I LOVE NEW
YORK 2
VH1
10.9
2,344
2
NFL REG
SEASON
ESPN
8.4
1,609
3
HOUSE OF
PAYNE
TBS
6.7
1,913
4
KEYSHIA COLE
SERIES
BET
6.6
1,427
5
HOUSE OF
PAYNE
TBS
6.5
1,826
6
SUNDAY BEST
BET
5.7
1,434
7
THE BEYONCE
EXPERIENCE
BET
5.5
1,351
8
HOUSE OF
PAYNE
TBS
5.5
1,633
9
WWE
ENTERTAINMENT
USA
5.4
1,205
10
WWE
ENTERTAINMENT
USA
5.3
1,205
11
VIBE AWARDS
SPECIAL
VH1
5.2
1,034
12
TBS MOVIE
EXTRA
TBS
5.0
1,127
13
HOUSE OF
PAYNE
TBS
4.8
1,245
14
KEYSHIA COLE
SERIES
BET
4.6
1,000
15
HIGH SCHOOL
MUSICAL 2
DISNEY
4.4
1,106
16
SUNDAY BEST
BET
4.4
920
17
SPONGEBOB
NICK
4.3
802
18
SATURDAY
MOVIE III
LIFET
4.2
806
19
CHEETAH
GIRLS 2
DISNEY
4.2
907
20
SPONGEBOB
NICK
4.2
806
21
SPONGEBOB
NICK
4.0
758
22
COLLEGE
HILL: INTERNS
BET
4.0
862
23
HOUSE OF
PAYNE SPECIAL
TBS
4.0
974
24
SANTA CLAUSE
2
DISNEY
3.9
895
25
I LOVE NEW
YORK 2
VH1
3.9
831
Source:
Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
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