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Black Cable TV Ratings for Week of Nov. 21 - 27
'Soul Train Awards,' new Tyler Perry comedy push black cable viewing up 44%
(December 1, 2011) Just like broadcast TV, cable didn't get much prime time attention from black viewers on Thanksgiving either. But the holiday week did deliver huge number for the Top 25 cable chart, with a 44 percent jump in audience over the previous week.
The increase comes from BET's airing of "The Soul Train Music Awards," which took the No.1 spot with nearly 3.5 million viewers. Tyler Perry's new comedy, "For Better or Worse," debuted with dual airings averaging 2.6 million black viewers each. Overall cable's Top 25 had more shows with at least one million viewers than TV did.
TBS was the most network of the week, capturing 12.8 for six Perry comedies. BET followed in second with 7.3 million for four shows. Disney pulled in 4.7 million younger viewers for five programs.
Nielsen recorded 39.9 million total viewers for the cable Top 25, which was four million more than TV claimed for the week.
Top 25 Cable Shows in Black Households
Rank | Program | | AA Rating | AA Share | Viewers 2+
Source: Nielsen Media Research. Ranked by percent of African-American
households watching. Based on live and same day viewing. Number of
viewers shown in thousands (1,000 = 1 million). Representing more than
13.45 million television households in the U.S., the African-American
television audience is the largest minority segment in Nielsen's
measurement samples. All times eastern.
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