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Target Market News launches
Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Footsteps ad agency wins account from Blue Cross Blue Shield of Florida
 
Blue Cross and Blue Shield of Florida, Inc. has announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts. Among the agencies was New York-based Footsteps, which will handle African-American advertising for the account.

BCBSF expects the collaboration with the Omnicom multi-agency partnership to provide it with innovative and integrated marketing solutions. The other agencies in the Omnicom partnership are BDO Atlanta (brand advertising), TPG (digital and direct advertising), Zimmerman (retail advertising and media planning /buying), and Alma (Hispanic advertising).

"This begins a significant shift in our agency/client relationship," said Mark S. Lee, vice president, brand development & marketing communications. "It embraces the emerging trend of other best-of-class marketers to employ an open-source agency model amongst its partner agencies. And it provides us with the focused specialization we require to meet the marketing challenges we face in our multi-dimensional Florida market."

Each agency will provide a specific specialty. They will work in collaboration - not in competition and collectively through collaboration provide the best possible marketing communications outcomes in tone, manner, style, speed to market, message delivery and consistency.

"We're eager to begin work with our new agency partners and with their help show our members - and our competitors - a new face to our already pre-eminent brand," said Lee. "BCBSF has extended beyond our role as an insurer to become a health solutions company and we are confident that our new partnership with Omnicom will help us better communicate a message of health and wellness to all Floridians."

Footsteps clients include Nissan, Gillette, Lowe's and Mass Mutual Financial Group.

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