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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
of November 20 – 26
gobbles up viewers during the week of Thanksgiving holiday
29, 2006) Following a week in which none of its shows were among the Top
25 most popular programs in black households, Fox had a lot to be thankful
for during the fourth week of November. Viewers flocked to the football
games and standards like “The OT” giving the Fox network seven winners on
the week’s chart. The Sunday NFL match-up between major TV market rivals
gave the Fox post-game show 1.8 million black homes and a 13.4 share.
NBC and ABC followed Fox’s seven chart-making shows with five programs
each. CBS and the CW network each had five shows on the Top 25.
The total number of black households watching the Top 25, according to
Nielsen Media Research, was 31.6 million, a 17 percent drop from the
previous week’s total of 38.4 million.
Over-The-Air Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research.
Number of homes
shown in millions
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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