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  COMING IN DECEMBER 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

TV Ratings for Week of Nov. 19 – 25
Football reigns for Thanksgiving week viewing; CBS gobbles up network race
 
(November 28, 2007) In black households, there’s nothing like the age-old tradition of football and Thanksgiving leftovers. More than three million black viewers grabbed a plate and the remote and watched the Philadelphia Eagles almost beat the still unbeaten New England Patriots and made the game No.1 for the week. [The week’s No.1 show in white households was “Dancing with the Stars,” which placed second with black viewers.]

The third most popular show on the top 25 of the week was CBS’s “CSI: Miami,” which led the network’s domination of the chart with 12 shows. ABC and NBC tied for second place with four shows each. Fox had four, followed by the CW with three.

The total number of black viewers watching the top 25 shows during the third full week of November was 39.5 million, just two percent less than the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Viewers

1

SUN NIGHT FOOTBALL

NBC

9.4

3.389

2

DANCING W/ STARS-MON

ABC

6.0

2.148

3

CSI: MIAMI

CBS

5.6

2.006

4

SUN NIGHT NFL PRE-KICK

NBC

5.8

2.097

5

DANCING W/STARS -TU

ABC

5.4

1.957

6

THE GAME

CW

5.4

1.937

7

CSI: NY

CBS

4.5

1.622

8

SHARK

CBS

4.4

1.578

9

60 MINUTES

CBS

4.2

1.515

10

COLD CASE

CBS

4.0

1.441

11

CRIMINAL MINDS

CBS

4.1

1.474

12

GIRLFRIENDS

CW

4.1

1.477

13

LAW AND ORDER:SVU

NBC

3.9

1.386

14

FOOTBALL  NT AMER PT 3

NBC

4.0

1.442

15

DESPERATE HOUSEWIVES

ABC

4.0

1.427

16

NCIS

CBS

3.5

1.260

17

WITHOUT A TRACE-THANKS SP

CBS

3.5

1.242

18

AMW: AMER FIGHTS BACK

FOX

3.6

1.312

19

THE UNIT

CBS

3.5

1.244

20

FAMILY GUY

FOX

3.9

1.419

21

HOUSE

FOX

3.9

1.418

22

CSI - THANKSGIVING SP

CBS

3.4

1.221

23

SAT NIGHT FOOTBALL

ABC

3.5

1.242

24

CANE

CBS

3.1

1.126

25

NUMB3RS

CBS

3.2

1.151

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.



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 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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