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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black Cable TV Ratings for Week of November 12 - 18
Cable viewing in Black households takes a big hit before Thanksgiving holiday

(November 27, 2012) In the same week that network TV viewership among Blacks went up by a lot, cable watching in Black homes went down by a lot. Only six shows on the Top 25 had a million or more Black viewers, and only two out of six sportscasts exceeded a million.

VH1 was the most watched cable network of the second week of November, with six million watching four of its shows. ESPN claimed 4.7 million across four shows for second place. USA network had just 2.6 million for three shows.

The total number of viewers for the Top 25 cable shows, according to Nielsen, was down 18 percent from the previous week to 25.8 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | Viewers 2+

1

NFL  MON NITE FOOTBALL REGULAR SEASON

ESPN

10.9

15.2

2,084

2

T.I. AND TINY 2

VH1

9.3

12.5

1,791

3

BASKETBALL WIVES LA 2

VH1

9.1

12.4

1,695

4

CHRISSY & MR. JONES

VH1

8.9

12.1

1,680

5

REAL HOUSEWIVES ATLANTA

BRAVO

7.6

10.2

1,508

6

NBA REGULAR SEASON  

ESPN

5.8

9.5

1,027

7

FOR BETTER OR WORSE

TBS

5.2

7.8

909

8

BASKETBALL WIVES LA 2

VH1

5.2

7.2

908

9

FOR BETTER OR WORSE

TBS

5.0

7.5

886

10

KEYSHIA & DANIEL: FAMILY

BET

4.8

6.9

992

11

WWE ENTERTAINMENT

USA

4.8

6.5

935

12

NBA REGULAR SEASON

ESPN

4.7

7.0

850

13

WWE ENTERTAINMENT

USA

4.6

6.5

882

14

NBA REGULAR SEASON

ESPN

4.6

6.5

771

15

NBA BASKETBALL

TNT

4.5

7.7

726

16

EDDIE MURPHY: ONE NIGHT

SPIKE TV

4.5

6.7

836

17

WWE ENTERTAINMENT

USA

4.4

6.0

877

18

TOY STORY 3

DISNEY

4.4

6.8

973

19

TOY STORY TOONS SHORTS

DISNEY

4.4

6.6

942

20

REAL HOUSEWIVES ATLANTA

BRAVO

4.2

5.9

761

21

HOUSTONS: ON OUR OWN

LIFETIME

4.0

5.5

766

22

DOG WITH A BLOG

DISNEY

4.0

6.0

831

23

NFL REGULAR SEASON GAME

NFL

3.8

5.5

688

24

BEYOND SCARED STRAIGHT

A&E

3.8

5.4

782

25

SWEETIE PIES

OWN

3.8

5.7

717

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 cable TV shows


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