HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, BlackBusinessChicago.com. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media








































































































 

Black TV Ratings for Week of November 12 - 18
Black viewers favored a 'normal' week of TV between the election and Thanksgiving

(November 26, 2012) In the week following the election and before the Thanksgiving holiday, Black TV viewers settled into their usual favorite shows. This boded well for popular dramas like ABC's "Scandal" and CBS's "Person of Interest." It also meant a willing Black audience for specials like the Grammy salute to Whitney Houston and the American Music Awards. And as, usual, football topped the list of must see TV.

CBS took back the mantle of most watched network in a week of casual viewing, with 12 shows on the chart that pulled in 14.9 million viewers. NBC was second with 9.1 million watching five of its shows. ABC again was third with 6.6 million viewers across five programs.

Nielsen data claimed 35.4 million viewers watched the Top 25 most popular shows. That's a 12 percent increase over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC SUNDAY NIGHT FOOTBALL

NBC

15.7

7.7

2,909

2

SUNDAY NIGHT NFL PRE-KICK

NBC

11.6

5.7

2,135

3

GRAMMY SALUTE-W. HOUSTON

CBS

10.9

5.4

2,042

4

SCANDAL

ABC

10.4

4.8

1,796

5

FOOTBALL NITE AMERICA PT 3

NBC

8.9

4.4

1,661

6

60 MINUTES

CBS

8.7

4.1

1,547

7

PERSON OF INTEREST

CBS

8.3

4.2

1,586

8

NCIS: LOS ANGELES

CBS

8.1

3.9

1,464

9

VEGAS

CBS

7.2

3.3

1,243

10

X-FACTOR-WED

FOX

7.0

3.8

1,419

11

DANCING WITH THE STARS

ABC

7.0

3.3

1,231

12

NCIS

CBS

7.0

3.3

1,243

13

CSI

CBS

6.9

3.3

1,242

14

CRIMINAL MINDS

CBS

6.8

3.3

1,256

15

GREY'S ANATOMY

ABC

6.6

3.0

1,114

16

VOICE

NBC

6.5

3.3

1,233

17

VOICE-TUE

NBC

6.5

3.2

1,220

18

DANCING W/STARS RESULTS

ABC

6.4

3.1

1,167

19

40TH ANNIV AMER MUSIC AWD

ABC

6.4

3.5

1,322

20

X-FACTOR-THU

FOX

6.2

3.3

1,251

21

UNDERCOVER BOSS

CBS

6.1

3.0

1,123

22

CSI: NY

CBS

5.9

2.8

1,072

23

THE GOOD WIFE

CBS

5.8

2.7

1,024

24

ELEMENTARY

CBS

5.8

3.0

1,114

25

AMAZING RACE 21

CBS

5.3

2.6

989

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view previous week's Top 25 TV chart


FEEDBACK: Give your comments on this story


Go to Target Market News homepage


RECENT STORIES
Polling of Black voters by NAACP reveal attitudes and trends unreported by media

New Ford multicultural ad campaign from UniWorld features Tupac Shakur poem

Black Cable TV Ratings for Week of November 5 - 11 Cable news networks try to hold on to Black voters gained during election coverage

Nielsen appoints Lamont Robinson Vice President of Supplier Diversity

Black TV Ratings for Week of November 5 - 11 During week of election night euphoria, network TV lost Black audiences

Decision against Washington Informer's eligibility to carry city's ads is reversed\

Black Cable TV Ratings for Week of Oct. 29 - Nov. 4 Reality shows and sports were Black cable viewers key diversions before election

Black voters in historic numbers join coalition that re-elects President Barack Obama

Black TV Ratings for Week of Oct. 29 - Nov. 4 As Black audiences drift further to cable, CBS claims 18 hit TV shows on Top 25 chart

Former General Mills exec to head multicultural marketing for MillerCoors

Super Bowl Gospel Celebration has kick off at ANA Multicultural Conference

Smiley & West radio program returns to the Chicago market with two new affiliates

Black TV Ratings for Week of October 22 - 28 Black TV viewers turning their attention more to politics than the usual programming

Real Time Media in joint venture with MGPG Events to expand The Black Women's Expo

Click here for more recent news stories and our news archive

 








































































































 
 









 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services