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Celebrity doctor launches BlackHealthTV.com, a video and social media
website
(November
26, 2012) Blackhealthtv.com, an innovative online video and social media
website focused on the health issues of African-American consumers and
physicians, was launched a few weeks ago. Co-founded by Dr. Corey
Hebert, the award-winning medical journalist and frequent contributor to
the Dr. Oz. Show, Black Health TV hopes to establish its website as a
global brand among people of African descent.
Black Health TV wants to be the first health media company to explore
new technologies in order to connect with African-American viewers
online to watch the latest health topics that matter most including:
diabetes, cancer, women's health, kids' health and more.
"I'm so proud to be at the helm of Black Health TV. We offer the
African-American community, for the first time ever, culturally
relevant, on demand health information," said Dr. Corey Hebert, CEO of
Black Health TV.
According to the forthcoming report, "The Buying Power Black America,"
African-American households spent $25.5 billion on healthcare in 2011.
According to the U.S. Office of Minority Health, African Americans have
the highest mortality rate of any racial and ethnic group in several
major disease categories from stroke to infant mortality, heart disease,
diabetes, cancer and HIV/AIDS. Moreover, according to previous research
reports from Pew Internet & American Life Project, as a percent of
Internet users within each demographic group, African-Americans search
for health insurance, fitness and how to lose or control their weight
more than other groups.
African-Americans also download more health applications or "apps" on
their phones to help them track or manage their health more than any
other group and are the second most active users of the mobile Internet
including involvement in activities such as creating or posting
individual or group blogs, listening to podcasts, downloading or
streaming online video.
Black Health TV is setting out to change how African Americans receive
their health information having formed content relationships with
Morehouse Medical School, Harvard Health Publications (a division of
Harvard Medical School), American Council on Exercise and a host of
other prestigious health information providers.
Blackhealthtv.com provides a consumer-focused interactive health and
wellness website that delivers integrated and dynamic health information
and videos on a wide variety of subjects. The website will also offer
areas for interactive support communities, health and wellness tools,
and answers to frequently asked medical questions.
For more information visit
www.blackhealthtv.com.
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