HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches
Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media










































































 

Walmart starts loaned executive program with black history group partnership

(November 24, 2011) The Association for the Study of African American Life and History (ASALH) and Walmart have teamed up to launch a Loaned Executive Program (LEP) -- a program designed for corporate partners to lend executives to assist the non-profit organization in key organizational and capital campaigns.

The Association's first LEP executive will be Walmart senior marketing executive Gwen Kelly. An award-winning and recognized multicultural marketing advocate, Kelly will provide expertise to the organization now through February 2012. Kelly has had roles at Walmart serving as key multicultural marketing strategist and currently serves as lead for special events on the organization's associate marketing team.

An ASALH board member since 2009, Kelly says "This partnership indeed offers Walmart the opportunity to deepen its relationship with the African-American community. I look forward to bringing new and innovative ideas to ASALH. Furthermore, it is an honor to contribute to building on the "live better "part of the Walmart mission which helps create solutions in the communities we serve."

ASALH's immediate past president, Dr. John Fleming, who was the visionary in presenting the program to Walmart says of the loaned executive program concept "The Association must be creative in seeking support that is not always readily available in the form of direct monetary contributions to its annual fund, endowments and other campaigns." In taking a page from other programs already in place, such as the United Way and the National Urban League, ASALH has the opportunity to create its own style of loaned executive program that will encourage corporate partners to lend talented executives to assist our board and staff in the enhancement and implementation of our mission." 

During the loan period of the program, Kelly will serve as Senior Director of Marketing and Communications for the Association's 21st Century campaign initiatives. Specifically, Kelly will have four areas of focus: 1) Further development of ASALH's Loaned Executive Program; 2) Developing a comprehensive marketing communications plan; and 3) Identifying philanthropic engagement in support of critical practice areas of the organization. "Gwen Kelly has a keen understanding of the needs of our organization. It is a sheer privilege to have her serve as the first executive in our LEP program," says Sylvia Cyrus, ASASLH's Executive Director. "I'm excited about the plethora of opportunities that will evolve from our partnership."

The Association for the Study of African American Life and History was established on September 9, 1915 by Dr. Carter G. Woodson, the Father of Black History. The association is best known for the founding of Black History Week, which later became Black History Month. Presently, headquartered in Washington, D.C. on the campus of Howard University, the organization's mission is to promote, preserve, and disseminate information about African-American life and history. 

For more information about the Association for the Study of African American Life and History (ASALH), its Loaned Executive Program (LEP), or any of its upcoming programs please contact the Association at 202-238-5910 or visit its website at www.asalh.org


RECENT STORIES
Interactive One, Songza launch first social radio Website for African-Americans

Howard University marks 40th anniversary with SiriusXM satellite radio channel

Cable Advertising Bureau launches Website offering black consumer insights

New smartphone app created for syndicated Cafe Mocha radio show

Black TV Ratings for Week of Nov. 7 - 14 Top 25 shows some shifting in popularity of black viewers' favorite shows

Black Cable TV Ratings for Week of Nov. 7 - 14 'Monday Night Football' added one million black viewers with Bears v. Eagles

Study: African-American women the most optimistic about future opportunities

Black Cable TV Ratings for Week of Oct. 31 - Nov. 6 BET gives football a run for its money with 'Black Girls Rock!' special

UniWorld Group takes top honors at ANA Multicultural Excellence Awards

Black TV Ratings for Week of Oct. 31 - Nov. 6 Once again football dominates, ABC's newest show make the Top 25

Click here for more recent news stories and our news archive

Return to top of page

 










































































 






 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2011 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services