Black-owned soap and toothpaste company signs deal with Peapod.com

(November 27, 2006) Minar Products LLC recently announced the establishment of a partnership with Peapod.com, making the all-natural soaps and toothpaste available through yet another national online retailer. The announcement comes just weeks after Minar secured a deal with Walgreens.com and steadily increases Minar’s national presence and availability.

“The Peapod partnership will be vital to our overall growth in the next year and we look forward to expanding our brand to Peapod.com consumers across the country,” said Henry Stewart, president of Minar.

Since its establishment in 2001, Minar’s soap and toothpaste products had been popular mostly among small “ma and pa” stores and some mid-sized, health-oriented retailers—thus the company was only moderately successful. After buying out his partners in 2005, Stewart took the helm as sole owner of Minar and set off on a mission to position the company for the national brand recognition it is currently enjoying.

Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown to be one of America's leading Internet grocers. Peapod is a wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies including Stop & Shop and Giant Food.

 In addition to Peapod.com, Minar Products are also available at Walgreens.com, Jewel-Osco, Dominick’s and regionally at Food 4 Less stores. For more information, visit: www.minarproducts.com.


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