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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
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228 S. Wabash Ave.
Chicago, IL 60604
a weekend of HIV-themed
programming for World AIDS Day
(November 27, 2006) BET today announced a lineup of special HIV-themed
programming to commemorate World AIDS Day on Friday, December 1, 2006. The
cable network's 2006 World AIDS Day programming line-up concludes a
successful year of grassroots efforts, screenplay competitions, and a
special "25 Heroes" public service announcements (PSA) menu that
highlighted the 25 years of extraordinary people battling the epidemic.
Since 1998, BET and the Kaiser Family Foundation, through their Rap-It-Up
partnership have worked to inform and raise awareness about HIV/AIDS,
which disproportionately impacts African Americans.
Kicking off the special World AIDS Day weekend line-up is BET's popular
music countdown show “106 & Park: BET'S Top 10 Live” on Friday, December 1
at 6:00 p.m. ET/PT with a LIVE 90-minute telecast. Produced in partnership
with Kaiser, and hosted by hot veejay duo Terrance & Rocsi, the LIVE music
special will tackle the issue of HIV/AIDS and the risky behaviors
associated with contracting the disease. The program will also feature
celebrity guests and health experts to address healthy life choices and
provide important information about HIV testing and prevention methods to
Throughout World AIDS Day, BET News will air special 60-second HIV-tagged
news briefs entitled "Red Blood, Green Dollars and Black Skin" that touch
on the impact of HIV/AIDS throughout Africa, the Caribbean, Latin America
and the United States, and features interviews with celebrities and HIV
advocates including Alicia Keys, Richard Gere, Magic Johnson and Marvelyn
Brown among others. The cable network will also provide special HIV-themed
online content on http://www.bet.com/ including informative articles about
the disease and treatment; exclusive BET News video reports; and
interactive components such as an "Online Diary of an HIV+ dater," chats
with doctors, and online quizzes & polls.
Special HIV-themed episodes of the “Girlfriends” sitcoms -- that were
developed as part of the KNOW HIV/AIDS initiative, a joint venture between
CBS Corp. and Viacom in partnership with Kaiser -- leads the Saturday
primetime lineup on December 2 at 9:00 p.m. and 9:30 p.m. respectively;
followed by a special one-hour broadcast of the BET News' special “The
Download Exposed” at 10:00 p.m., which takes a probing look into the
undercover world of men who openly lead heterosexual lives but secretly
engage in sex with other men.
The provocative special also examines various risky behaviors contributing
to the spread of HIV/AIDS including sex among men in prison; the "don't
ask, don't tell" policy among the Black community; and the overall risk of
HIV/AIDS that exists for the female partners of men who secretly partake
in the "down low" lifestyle. Authors Terri McMillan and J. L. King are
also featured in the special documentary, detailing their personal
experiences related to the "down low" phenomenon.
Rounding out the cable networks' World AIDS Day weekend lineup is the Rap-
It-Up short film, LET'S TALK, the 2nd winning film from the BET, Kaiser
Family Foundation and Black AIDS Institute's 2005 Rap-It-Up film
competition airing on Sunday, December 3 at 1:00 p.m. The poignant short
film which features Lamman Rucker and Jillian Reeves, tells the story of
beautiful, intelligent, soulful Essence, a teacher and spoken word poet,
who becomes involved with Maurice, a handsome and socially conscious
teacher at a school for the deaf. As their relationship evolves, the issue
of HIV testing raises a new level of discussion between them.
Go to Target Market News
Book Publishing Authority
in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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