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  COMING IN DECEMBER 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

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Marketing News
TV & Cable News
Radio News
Magazine News
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Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Trend International signs licensing rights to CodeBlack’s film library
 
(November, 23, 2007) CodeBlack, the first vertically integrated African-American owned film studio and multi-faceted entertainment conglomerate, has entered into an exclusive poster licensing agreement with Trends International, LLC., the leading publisher and manufacturer of licensed posters, calendars and craft activity kits. The deal was brokered by Chicago, IL based licensing agency, TurnerPatterson; the first deal under TurnerPatterson's strategic partnership with CodeBlack.  
 
 CodeBlack first announced their partnership with TurnerPatterson in May 2007, when they selected TurnerPatterson as the exclusive merchandise licensing agency for the CodeBlack brand and their film releases. The partnership is designed to analyze product licensing opportunities in all categories of interest in the urban marketplace. "We are extremely excited about the partnership between Trends and CodeBlack," said Debra Turner, CEO, of TurnerPatterson. "This is a great first step in CodeBlack's long term strategy to develop consumer products targeting the urban entertainment audience."

The companies are focusing on categories including: home, financial services, mobile entertainment, internet technology, apparel, music, toys and home entertainment appealing to African-American families, from men and women to teens and children. The posters will be available beginning in 2008 in major retail outlets including Wal*Mart. The newly formed licensing division plans to continue to build on the CodeBlack lifestyle brand in the entertainment community as well as reach out to a larger and diverse section of the population.

Says Jeff Loeser, Vice President of Licensing of Trends International, "We're very excited to be associated with CodeBlack. Their slate of films offers a nice variety to our poster assortment and is a great fit for our distribution channels."

"We are truly looking forward to entering into this relationship, which we are confident will resonate with current CodeBlack loyalists, as well as introduce film enthusiasts from all walks of life to the CodeBlack brand," says Jeff Clanagan, President and CEO of CodeBlack
 
CODEBLACK, the first African American-owned film studio, is engaged in the business of producing, acquiring, marketing and distributing quality content to today's urban consumer across a variety of traditional and digital platforms. The company, which is both independent and vertically integrated, was created out of the necessity for the positive representation of African Americans in film. CODEBLACK's reach is all-encompassing, from production and national distribution of feature films to its innovative digital arm. The company's home on the Web is http://www.codeblack.com/.

Trends International, LLC is the leading publisher and manufacturer of licensed Posters, Calendars and Craft Activity Kits. Established in 1987, Trends began its steady growth based on the recognized need for an integral partnership between licensor, retailer and licensee.  Trends' dedication to quality product, competitive pricing and outstanding customer service has been central in positioning the company as the foremost leader within these product categories. www.trendsinternational.com

Headquartered in Chicago, IL, TurnerPatterson is a leader in the licensing and marketing of multicultural brands.  Their clients include leading and well known entertainment, corporate and celebrity brands. www.turnerpatterson.com


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 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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