signs licensing rights to CodeBlack’s film library
23, 2007) CodeBlack, the first vertically integrated African-American
owned film studio and multi-faceted entertainment conglomerate, has
entered into an exclusive poster licensing agreement with Trends
International, LLC., the leading publisher and manufacturer of licensed
posters, calendars and craft activity kits. The deal was brokered by
Chicago, IL based licensing agency, TurnerPatterson; the first deal under
TurnerPatterson's strategic partnership with CodeBlack.
CodeBlack first announced their partnership with TurnerPatterson in May
2007, when they selected TurnerPatterson as the exclusive merchandise
licensing agency for the CodeBlack brand and their film releases. The
partnership is designed to analyze product licensing opportunities in all
categories of interest in the urban marketplace. "We are extremely excited
about the partnership between Trends and CodeBlack," said Debra Turner,
CEO, of TurnerPatterson. "This is a great first step in CodeBlack's long
term strategy to develop consumer products targeting the urban
The companies are focusing on categories including: home, financial
services, mobile entertainment, internet technology, apparel, music, toys
and home entertainment appealing to African-American families, from men
and women to teens and children. The posters will be available beginning
in 2008 in major retail outlets including Wal*Mart. The newly formed
licensing division plans to continue to build on the CodeBlack lifestyle
brand in the entertainment community as well as reach out to a larger and
diverse section of the population.
Says Jeff Loeser, Vice President of Licensing of Trends International,
"We're very excited to be associated with CodeBlack. Their slate of films
offers a nice variety to our poster assortment and is a great fit for our
"We are truly looking forward to entering into this relationship, which we
are confident will resonate with current CodeBlack loyalists, as well as
introduce film enthusiasts from all walks of life to the CodeBlack brand,"
says Jeff Clanagan, President and CEO of CodeBlack
CODEBLACK, the first African American-owned film studio, is engaged in the
business of producing, acquiring, marketing and distributing quality
content to today's urban consumer across a variety of traditional and
digital platforms. The company, which is both independent and vertically
integrated, was created out of the necessity for the positive
representation of African Americans in film. CODEBLACK's reach is
all-encompassing, from production and national distribution of feature
films to its innovative digital arm. The company's home on the Web is
Trends International, LLC is the leading publisher and manufacturer of
licensed Posters, Calendars and Craft Activity Kits. Established in 1987,
Trends began its steady growth based on the recognized need for an
integral partnership between licensor, retailer and licensee. Trends'
dedication to quality product, competitive pricing and outstanding
customer service has been central in positioning the company as the
foremost leader within these product categories.
Headquartered in Chicago, IL, TurnerPatterson is a leader in the licensing
and marketing of multicultural brands. Their clients include leading and
well known entertainment, corporate and celebrity brands.
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